Automotive Manufacturers Marketing Executive Interview Questions and Answers

It was an aptitude test

Q1. Basic behavioural and some situational questions
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Q1. Share details of your previous job.
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Q2. What are your salary expectations?
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Q3. What is your family background?
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Q4. Why should we hire you?
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Q5. Why are you looking for a change?
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Q6. What are your strengths and weaknesses?
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Q7. Tell me about yourself.
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Logical reasoning mathematical test

Test on smart phone during online exam

Coding decoding from reasoning subject

Verbal, Logical Reasoning, Data Interpretation, Quantitative Aptitude

Q1. Why do you want to work with Volvo Eicher
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Q2. Describe the GTM plan in the JD
Ans. 
The GTM plan in JD involves a comprehensive strategy to introduce and promote products to the market.
• Identifying target audience and market segments

• Developing marketing campaigns and messaging

• Selecting appropriate channels for promotion

• Setting pricing and distribution strategies

• Analyzing and measuring campaign effectiveness
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Q3. Field Work Vs Online Work
Ans. 
Both field work and online work have their own advantages and disadvantages.
• Field work allows for face-to-face interaction and observation, but can be time-consuming and expensive.

• Online work is convenient and cost-effective, but lacks the personal touch and may not provide accurate data.

• A combination of both can be effective, such as conducting online surveys and following up with in-person interviews.

• In marketing, fi...read more
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Looking into Land Rover's Website performance

Q1. Input on improvement from competitor
Ans. 
Competitor's input is valuable for improvement
• Analyzing competitor's strategies can provide insights for improvement

• Identifying areas where competitors are excelling can help in setting benchmarks

• Studying competitor's customer feedback can highlight areas of improvement

• Example: If a competitor is offering better customer service, we can improve our own customer service to match or exceed theirs
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Q2. Tools required to improve performance.
Ans. 
Tools such as analytics software, project management tools, and communication platforms can improve performance.
• Analytics software can help track and analyze data to make informed decisions.

• Project management tools can help organize tasks and deadlines to ensure timely completion.

• Communication platforms can improve collaboration and ensure everyone is on the same page.

• Other tools such as automation software and custome...read more
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Q1. What were your work responsibilities?
Ans. 
As a Marketing Manager, my work responsibilities included developing marketing strategies, managing campaigns, analyzing market trends, and overseeing the marketing team.
• Developing and implementing marketing strategies to promote products or services

• Managing marketing campaigns and ensuring their successful execution

• Analyzing market trends and consumer behavior to identify opportunities

• Overseeing the marketing team and...read more
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Q2. What was the most creative Campaign that you lead?
Ans. 
The most creative campaign I led was a social media campaign that utilized interactive quizzes and personalized content to engage our target audience.
• Developed a series of interactive quizzes that allowed users to discover their unique personality traits and preferences

• Created personalized content based on quiz results, such as customized product recommendations and tailored tips

• Implemented a social media strategy to p...read more
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