Adglobal360 Interview Questions, Process, and Tips

Auction insights is a tool in Google Ads that provides competitive data on auction performance.

• It shows how often your ads rank higher than your competitors' ads

• It provides insight into impression share, average position, and overlap rate

• It can help identify opportunities for improvement in ad campaigns

• Example: If your ad has an impression share of 60%, auction insights can show which competitors are bidding on the sam...read more

Recent digital marketing trends include AI, voice search, video marketing, and personalization.

• AI-powered chatbots and virtual assistants are becoming more prevalent in customer service.

• Voice search optimization is becoming increasingly important with the rise of smart speakers.

• Video marketing continues to grow in popularity, with live streaming and 360-degree videos gaining traction.

• Personalization is key to engaging ...read more