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Adglobal360 Search Engine Marketing/SEM Specialist Interview Questions and Answers
Adglobal360 Search Engine Marketing/SEM Specialist Interview Experiences
1 interview found
Search Engine Marketing/SEM Specialist Interview Questions & Answers
Anonymous
posted on 12 Oct 2020
I applied via Other and was interviewed before Oct 2019. There were 4 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Recent Digital Marketing Trends
- Ans.
Recent digital marketing trends include AI, voice search, video marketing, and personalization.
AI-powered chatbots and virtual assistants are becoming more prevalent in customer service.
Voice search optimization is becoming increasingly important with the rise of smart speakers.
Video marketing continues to grow in popularity, with live streaming and 360-degree videos gaining traction.
Personalization is key to engaging ...
- Q2. Business Scenarios/Use Cases
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Search Engine Marketing Executive Interview Questions & Answers
ReachLocal Services
Anonymous
posted on 26 Dec 2024
Selected
Email writing
Para and sentence rephrase
(1 Question)
- Q1. Sem vs seo google ads extensions
- Ans.
SEM focuses on paid advertising to increase visibility on search engines, while SEO focuses on optimizing organic search results. Google Ads extensions enhance ads with additional information.
SEM involves paid advertising campaigns on search engines like Google Ads, Bing Ads, etc.
SEO involves optimizing website content and structure to improve organic search rankings.
Google Ads extensions are additional features that c...
(1 Question)
- Q1. Campaign optimization
Search Engine Marketing Executive Interview Questions & Answers
Interactive Avenues
Anonymous
posted on 2 Jul 2024
Selected
I applied via LinkedIn and was interviewed in Jun 2024. There were 2 interview rounds.
(2 Questions)
- Q1. What is the current CTC?
- Ans.
I am currently earning $60,000 per year.
My current annual salary is $60,000.
I am earning $5,000 per month.
I make $1,250 per week.
My current CTC is $60,000 per annum.
- Q2. Basic questions related to the current work place
(2 Questions)
- Q1. Different types of attribution models in google ads
- Ans.
Different types of attribution models in Google Ads include last click, first click, linear, time decay, and position-based.
Last click attribution gives all credit to the last interaction before a conversion.
First click attribution gives all credit to the first interaction before a conversion.
Linear attribution gives equal credit to all touchpoints along the conversion path.
Time decay attribution gives more credit to t...
- Q2. Meta ad placements available
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