Denave Accounts Manager Interview Questions and Answers

Q1. Tell me about yourself
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Q2. What do you know about Google Ads?
Ans. 
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
• Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.

• Advertisers can also run display ads on websites within the Google Di...read more
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Q1. Tell me about yourself
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Experienced Accounts Manager with a strong background in financial analysis and team leadership.
• Over 5 years of experience in managing accounts and financial reporting

• Skilled in budgeting, forecasting, and variance analysis

• Led a team of 10 accountants to streamline processes and improve efficiency

• Proficient in using accounting software such as QuickBooks and SAP
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Q2. What recently happened and it's advantage and disadvantage
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The company recently implemented a new accounting software system.
• Advantage: Increased efficiency in processing transactions and generating reports.

• Advantage: Improved accuracy in financial data recording and analysis.

• Disadvantage: Initial learning curve for employees to adapt to the new system.

• Disadvantage: Potential downtime during system implementation and data migration.
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Q3. Co-education or separate education which is better and each pros and cons
Ans. 
Co-education allows for better socialization and understanding between genders, but separate education can provide a more focused learning environment.
• Co-education promotes gender equality and helps in breaking stereotypes.

• Separate education can lead to less distractions and better academic performance in some cases.

• Co-education can help in developing communication and teamwork skills.

• Separate education may cater to sp...read more
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Q1. What is macro & types
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Macros are automated tasks that can be created in software applications to perform repetitive tasks. Types include keyboard macros, spreadsheet macros, and programming macros.
• Macros are automated tasks that can be created in software applications to perform repetitive tasks.

• Types of macros include keyboard macros, spreadsheet macros, and programming macros.

• Keyboard macros are shortcuts that automate a series of keystro...read more
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Q2. Bulk import and export can you do ?
Ans. 
Yes, I have experience in bulk import and export of data using tools like Excel, CSV, and database management systems.
• Proficient in using Excel for bulk import and export of data

• Experience with CSV files for transferring large amounts of data

• Knowledge of database management systems for efficient import and export processes
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Q3. Creative types in DCM
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Creative types in DCM refer to individuals who think outside the box and come up with innovative solutions for digital campaign management.
• Creative types in DCM often have a background in design, marketing, or advertising.

• They are skilled at creating visually appealing and engaging content for digital platforms.

• Examples include graphic designers, content creators, and social media managers.
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In this exam, they will be evaluated on logic, mathematics, general knowledge, and grammar.

In this, they will conduct a scenario-based email writing exam.

Q1. What types of questions can I expect in the first round of HR interviews, particularly regarding my background and motivations for seeking a job in digital marketing?
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Q2. Was the second round of the interview a technical round?
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Q1. Basic Accounting principles
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Q1. IND AS 116, IND AS 115, IND AS 110 Financial Ratios, Profitability Ratios
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Q1. What is retargeting
Ans. 
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
• Retargeting uses cookies to track user behavior and display targeted ads to them.

• It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.

• Retargeting can be done on various platforms such as social media, search engines, and display networks.

• Example...read more
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Q2. What fascinates you about digital marketing
Ans. 
The ability to reach and engage with a large audience in real-time through various digital channels.
• The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.

• The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.

• The creativity involved in crafting compelling content and campaigns to capture audience a...read more
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Q3. What is targeting
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Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
• Targeting involves analyzing data to determine the characteristics of the desired audience

• It helps in creating personalized marketing messages and campaigns

• Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting

• Targeting can also be used in adv...read more
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Q4. Example of retargeting in daily life
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Retargeting is when ads follow you after visiting a website or searching for a product.
• After searching for a product on Amazon, ads for that product appear on other websites

• Ads for a hotel you looked at on Booking.com follow you on social media

• After browsing a clothing website, ads for that brand appear on your Instagram feed
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Q5. What is Seo and how it works
Ans. 
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
• SEO involves optimizing website content, structure, and HTML code

• Keyword research and analysis is a crucial part of SEO

• Link building and social media marketing can also improve SEO

• Search engines use complex algorithms to determine website rankings

• SEO is an ongoing process that requires cons
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