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I applied via Referral and was interviewed before Nov 2023. There was 1 interview round.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.
Advertisers can also run display ads on websites within the Google Di...
On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to increase its visibility.
On-page SEO focuses on optimizing content, meta tags, headings, URLs, and internal linking.
Off-page SEO involves building backlinks, social media marketing, guest blogging, and online reputation management.
On-page SEO helps search engines un...
Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.
Audiences can be created based on factors such as age, gender, location, interests, and search history.
Different audiences can be targeted with different ad campaigns to increase the chances of conversion.
For example, a clothing brand may target a younger audie...
Analyze campaign performance metrics and compare against goals to determine if more budget is needed.
Review key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per conversion
Compare KPIs against campaign goals and benchmarks
Consider the competition and market trends
Evaluate the impact of increasing the budget on campaign performance
Use data-driven insights to make informed deci
To check Google campaign performance against competitors, use Google Ads Auction Insights report.
Access the Google Ads account and select the campaign to analyze.
Click on the Campaigns tab and select the Auction Insights option.
Choose the time period and the competitors to compare against.
Analyze the data provided in the report, including impression share, average position, and overlap rate.
Use the insights gained to o...
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I applied via Naukri.com and was interviewed in Jan 2024. There were 2 interview rounds.
I applied via LinkedIn and was interviewed in Sep 2021. There was 1 interview round.
I believe I am the right fit for the job because of my strong background in finance and my passion for marketing.
I have a solid understanding of financial principles and analysis, which can be applied to managing accounts effectively.
I have developed strong analytical and problem-solving skills in finance, which can be valuable in identifying marketing opportunities and optimizing strategies.
I have a keen interest in m...
I appeared for an interview before Feb 2024.
In this exam, they will be evaluated on logic, mathematics, general knowledge, and grammar.
In this, they will conduct a scenario-based email writing exam.
I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.
I am a highly motivated and experienced professional with a strong background in the field.
I have a Bachelor's degree in Business Administration
I have over 5 years of experience in sales and marketing
I am skilled in developing and implementing effective strategies
I have a proven track record of exceeding sales targets
I am a team player and have excellent communication skills
The last movie I watched was 'Inception'.
The movie is directed by Christopher Nolan.
It is a science fiction action film.
The plot revolves around a thief who steals corporate secrets through dream-sharing technology.
The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.
It received critical acclaim for its unique concept and visual effects.
I applied via Campus Placement and was interviewed before Apr 2022. There were 2 interview rounds.
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
Retargeting uses cookies to track user behavior and display targeted ads to them.
It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.
Retargeting can be done on various platforms such as social media, search engines, and display networks.
Example...
The ability to reach and engage with a large audience in real-time through various digital channels.
The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.
The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.
The creativity involved in crafting compelling content and campaigns to capture audience a...
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
Targeting involves analyzing data to determine the characteristics of the desired audience
It helps in creating personalized marketing messages and campaigns
Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting
Targeting can also be used in adv...
Retargeting is when ads follow you after visiting a website or searching for a product.
After searching for a product on Amazon, ads for that product appear on other websites
Ads for a hotel you looked at on Booking.com follow you on social media
After browsing a clothing website, ads for that brand appear on your Instagram feed
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
SEO involves optimizing website content, structure, and HTML code
Keyword research and analysis is a crucial part of SEO
Link building and social media marketing can also improve SEO
Search engines use complex algorithms to determine website rankings
SEO is an ongoing process that requires cons
I applied via Campus Placement and was interviewed before Sep 2022. There were 3 interview rounds.
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6-10 Yrs
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