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On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to increase its visibility.
On-page SEO focuses on optimizing content, meta tags, headings, URLs, and internal linking.
Off-page SEO involves building backlinks, social media marketing, guest blogging, and online reputation management.
On-page SEO helps search engines un...
Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.
Audiences can be created based on factors such as age, gender, location, interests, and search history.
Different audiences can be targeted with different ad campaigns to increase the chances of conversion.
For example, a clothing brand may target a younger audie...
Analyze campaign performance metrics and compare against goals to determine if more budget is needed.
Review key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per conversion
Compare KPIs against campaign goals and benchmarks
Consider the competition and market trends
Evaluate the impact of increasing the budget on campaign performance
Use data-driven insights to make informed deci
To check Google campaign performance against competitors, use Google Ads Auction Insights report.
Access the Google Ads account and select the campaign to analyze.
Click on the Campaigns tab and select the Auction Insights option.
Choose the time period and the competitors to compare against.
Analyze the data provided in the report, including impression share, average position, and overlap rate.
Use the insights gained to o...
I applied via Referral and was interviewed before Nov 2023. There was 1 interview round.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.
Advertisers can also run display ads on websites within the Google Di...
I applied via Naukri.com and was interviewed in Jan 2024. There were 2 interview rounds.
I applied via Recruitment Consultant and was interviewed before Dec 2019. There was 1 interview round.
I applied via Approached by Company and was interviewed before Oct 2023. There were 2 interview rounds.
Presentation on client
I have managed over 50 clients in my previous role as an Accounts Manager.
Managed over 50 clients in previous role
Developed strong relationships with clients
Provided personalized service to meet client needs
Intro & Product Description and type of solutions
I applied via Recruitment Consultant and was interviewed before Dec 2019. There was 1 interview round.
I applied via Referral and was interviewed in Mar 2022. There were 4 interview rounds.
PR is the practice of managing communication between an organization and its stakeholders.
PR involves creating and maintaining a positive image of the organization
It includes managing media relations, crisis communication, and reputation management
PR can also involve creating and executing events and campaigns to promote the organization
Examples of PR tactics include press releases, media interviews, and social media m
Press release, media plan, communication plan
I applied via LinkedIn and was interviewed in Sep 2021. There was 1 interview round.
I applied via Campus Placement and was interviewed in Nov 2020. There were 4 interview rounds.
My weakness is that I tend to be too detail-oriented, which can sometimes slow down my work.
I have a tendency to focus on small details and may spend too much time on them
I sometimes struggle with prioritizing tasks and may get overwhelmed by the amount of work
I am working on improving my time management skills to become more efficient
based on 8 reviews
Rating in categories
Business Analyst
55
salaries
| ₹4.4 L/yr - ₹14 L/yr |
Data Analyst
55
salaries
| ₹3 L/yr - ₹9.2 L/yr |
SEO Executive
43
salaries
| ₹2 L/yr - ₹5 L/yr |
Assistant Manager
41
salaries
| ₹4 L/yr - ₹10.5 L/yr |
Accounts Manager
38
salaries
| ₹4.5 L/yr - ₹9.6 L/yr |
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