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I applied via Recruitment Consulltant and was interviewed in Jun 2023. There were 3 interview rounds.
Digital Marketing As Well As Social Media Marketing
Social media marketing can influence users through targeted ads, engaging content, influencer partnerships, and community building.
Utilize targeted ads to reach specific demographics and interests
Create engaging content that encourages likes, shares, and comments
Partner with influencers to promote products or services to their followers
Build a community by responding to comments, hosting giveaways, and creating a sense...
Types of ad campaigns in search engine marketing include search ads, display ads, shopping ads, and video ads.
Search ads: Text ads that appear on search engine results pages based on keywords.
Display ads: Visual ads that appear on websites within the Google Display Network.
Shopping ads: Product ads that appear on search engine results pages when users search for specific products.
Video ads: Ads that appear on YouTube a...
Creating a campaign from scratch involves thorough planning, setting goals, identifying target audience, creating content, implementing strategies, and analyzing results.
Start by defining the campaign objectives and goals
Identify the target audience and understand their preferences
Create engaging content that resonates with the audience
Choose the right social media platforms for the campaign
Implement strategies such as...
Key elements in a social media campaign include strategy, content, engagement, analytics, and optimization.
Develop a clear strategy outlining goals, target audience, and messaging.
Create engaging and relevant content such as posts, videos, and graphics.
Interact with followers through comments, messages, and polls to increase engagement.
Track and analyze performance metrics to measure success and make data-driven decisi...
Social Media Marketing Strategy
I applied via Referral and was interviewed before Dec 2023. There were 2 interview rounds.
What people are saying about Adglobal360
I applied via Referral and was interviewed before Nov 2023. There was 1 interview round.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.
Advertisers can also run display ads on websites within the Google Di...
Adglobal360 interview questions for popular designations
I applied via Recruitment Consulltant and was interviewed in Aug 2022. There were 2 interview rounds.
Exact match and broad match are two types of keyword matching options in PPC advertising.
Exact match only shows ads for the exact keyword or phrase, while broad match shows ads for related keywords and variations.
Exact match has a higher click-through rate and conversion rate, but lower search volume and potential reach.
Broad match has a lower click-through rate and conversion rate, but higher search volume and potenti...
Get interview-ready with Top Adglobal360 Interview Questions
On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to increase its visibility.
On-page SEO focuses on optimizing content, meta tags, headings, URLs, and internal linking.
Off-page SEO involves building backlinks, social media marketing, guest blogging, and online reputation management.
On-page SEO helps search engines un...
Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.
Audiences can be created based on factors such as age, gender, location, interests, and search history.
Different audiences can be targeted with different ad campaigns to increase the chances of conversion.
For example, a clothing brand may target a younger audie...
Analyze campaign performance metrics and compare against goals to determine if more budget is needed.
Review key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per conversion
Compare KPIs against campaign goals and benchmarks
Consider the competition and market trends
Evaluate the impact of increasing the budget on campaign performance
Use data-driven insights to make informed deci
To check Google campaign performance against competitors, use Google Ads Auction Insights report.
Access the Google Ads account and select the campaign to analyze.
Click on the Campaigns tab and select the Auction Insights option.
Choose the time period and the competitors to compare against.
Analyze the data provided in the report, including impression share, average position, and overlap rate.
Use the insights gained to o...
I applied via LinkedIn and was interviewed in Jan 2022. There were 3 interview rounds.
Create a social media strategy/monthly calendar for brands like Start-up India, LOTS, etc
I applied via Company Website and was interviewed before Jul 2023. There was 1 interview round.
To learn code do write more code
I applied via LinkedIn and was interviewed before May 2023. There was 1 interview round.
I applied via Referral and was interviewed before Apr 2023. There was 1 interview round.
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