Interactive Avenues Accounts Manager Interview Questions and Answers

Q1. Client Round with mail writing skill
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Q2. Skillset and aptitude
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Intro & Product Description and type of solutions

Q1. Tell me about yourself and your overall experience?
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Q2. What is your current CTC?
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Q3. How many years in tele sales background.
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Q1. Just about Sales or Lead Generation knowledge.
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Q2. Past experience info only
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Q3. You have to do hardcore end to end sales in this BANT Qualification process and need to do 100 calls
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Q1. Experiences
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Q1. Basics about Google Ads
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Q2. Difference between on-page and off-page SEO
Ans. 
On-page SEO refers to optimizing elements on a website to improve search engine rankings, while off-page SEO involves activities done outside the website to increase its visibility.
• On-page SEO focuses on optimizing content, meta tags, headings, URLs, and internal linking.

• Off-page SEO involves building backlinks, social media marketing, guest blogging, and online reputation management.

• On-page SEO helps search engines un...read more
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Q1. Different audiences in Google Ads
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Different audiences in Google Ads refer to the various groups of people who are targeted with specific ads based on their interests, behaviors, and demographics.
• Audiences can be created based on factors such as age, gender, location, interests, and search history.

• Different audiences can be targeted with different ad campaigns to increase the chances of conversion.

• For example, a clothing brand may target a younger audie...read more
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Q2. Remarketing campaign
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Q1. How to determine if the Google campaign requires more budget
Ans. 
Analyze campaign performance metrics and compare against goals to determine if more budget is needed.
• Review key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per conversion

• Compare KPIs against campaign goals and benchmarks

• Consider the competition and market trends

• Evaluate the impact of increasing the budget on campaign performance

• Use data-driven insights to make informed deci
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Q2. How do you check how your google campaign is performing against the competitors
Ans. 
To check Google campaign performance against competitors, use Google Ads Auction Insights report.
• Access the Google Ads account and select the campaign to analyze.

• Click on the Campaigns tab and select the Auction Insights option.

• Choose the time period and the competitors to compare against.

• Analyze the data provided in the report, including impression share, average position, and overlap rate.

• Use the insights gained to o...read more
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Q1. Tell me about yourself
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Q2. What do you know about Google Ads?
Ans. 
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
• Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.

• Advertisers can also run display ads on websites within the Google Di...read more
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Q1. Tell me about yourself
Ans. 
I am a highly motivated and experienced professional with a strong background in the field.
• I have a Bachelor's degree in Business Administration

• I have over 5 years of experience in sales and marketing

• I am skilled in developing and implementing effective strategies

• I have a proven track record of exceeding sales targets

• I am a team player and have excellent communication skills
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Q2. Last movie you have watched
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The last movie I watched was 'Inception'.
• The movie is directed by Christopher Nolan.

• It is a science fiction action film.

• The plot revolves around a thief who steals corporate secrets through dream-sharing technology.

• The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.

• It received critical acclaim for its unique concept and visual effects.
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Q1. Types of accounts have you worked on so far?
Ans. 
I have worked on various types of accounts including retail, corporate, and investment accounts.
• Retail accounts - managing individual customer accounts for everyday banking needs

• Corporate accounts - handling accounts for businesses and organizations

• Investment accounts - overseeing accounts for investments and financial planning
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Q2. Strategies you have been a part of and thought process for making them the way they were made
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Q1. Previous Work Experience
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Q2. Media buying and scheduling
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