Group Head Interview Questions and Answers

Auction insights is a tool in Google Ads that provides competitive data on auction performance.

• It shows how often your ads rank higher than your competitors' ads

• It provides insight into impression share, average position, and overlap rate

• It can help identify opportunities for improvement in ad campaigns

• Example: If your ad has an impression share of 60%, auction insights can show which competitors are bidding on the same keywords and how often their ads appear

• Example: If your ...read more