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Accenture Campaign Manager Interview Questions and Answers
Accenture Campaign Manager Interview Experiences
1 interview found
Anonymous
I applied via Referral and was interviewed before Apr 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. Which was the last movie I watched, what was the moral or take away or if you could narrate the story briefly.
Interview Preparation Tips
Interview questions from similar companies
Selected
I applied via Company Website and was interviewed in Sep 2024. There was 1 interview round.
(5 Questions)
- Q1. What is Cm 360 ?
- Ans.
CM 360 is a comprehensive campaign management platform that helps streamline and optimize marketing efforts.
CM 360 offers tools for planning, executing, and analyzing marketing campaigns
It provides insights into customer behavior and campaign performance
The platform integrates data from various sources to create a unified view of marketing efforts
- Q2. Why we use Tracking ads?
- Ans.
Tracking ads help monitor the performance of campaigns and optimize for better results.
Tracking ads provide valuable data on ad performance metrics such as click-through rates, conversions, and ROI.
They help in identifying which ads are most effective and which ones need improvement.
Tracking ads also allow for A/B testing to compare different ad creatives or targeting strategies.
By analyzing tracking data, campaign man...
- Q3. What is ctr formula
- Ans.
CTR formula stands for Click-Through Rate formula, which is a metric used to measure the success of an online advertising campaign.
CTR = (Total Clicks / Total Impressions) x 100
Total Clicks: Number of times users clicked on the ad
Total Impressions: Number of times the ad was shown to users
Example: If an ad received 100 clicks and 10,000 impressions, the CTR would be 1%
- Q4. What do u mean by impression
- Ans.
Impression refers to the number of times an ad is displayed, regardless of whether it is clicked on or not.
Impression is a metric used in online advertising to measure the number of times an ad is shown on a webpage or app.
It is important for advertisers to track impressions to understand the reach of their ad campaigns.
Impressions do not necessarily indicate engagement or interaction with the ad, just that it was disp...
- Q5. How do you traffic in cm 360
- Ans.
I traffic in cm 360 by setting up campaigns, tracking performance, optimizing for results, and analyzing data.
Set up campaigns with specific targeting criteria and goals
Track performance metrics such as click-through rates, conversions, and ROI
Optimize campaigns based on data analysis to improve results
Utilize audience segmentation and A/B testing to refine targeting and messaging
Use tools like Google Analytics and ad
Interview Preparation Tips
Skills evaluated in this interview
I was interviewed in Jan 2025.
They gave a case study where the candidate had to showcase the audience segmentation, create a brochure design with content and showcase the writing skills based on a product that they gave.
(2 Questions)
- Q1. How would you plan a brochure layout?
- Q2. How would you coordinate with stakeholders for information collection?
Interview Preparation Tips
After that, they put a rejection on my profile due to which I cannot apply on Infosys for the next 6 months because of their policy.
The position was one of the roles for attracting investors. Time pass for them. Completely unorganized.
Selected
Standardized exam that measures a person's skills, abilities, and potential to succeed in a particular role or field. Aptitude tests are used in schools, by employers, and to help people make career decisions.
The Group Discussion involves sharing ideas with other participants in the group. Every participant shares his/her thoughts in the group, which makes the diversities in the ideas
(2 Questions)
- Q1. What is your management style
- Q2. What is your process for forming buyer personas
Interview Preparation Tips
Selected
I applied via Company Website and was interviewed in Jul 2024. There were 3 interview rounds.
(2 Questions)
- Q1. Tell me about your experience
- Q2. How have you contributed to revenue in your previous organization?
(1 Question)
- Q1. How do you fit yourself in a team of Sales and Marketing with no alignment
(3 Questions)
- Q1. How does the buying group behave for deal conversion
- Q2. Why IBM
- Q3. Why you quitting your old organisation
Interview Preparation Tips
Make it a point to ask the same questions about the role in every round to ensure consistency in responses. Also, don’t hesitate to ask why the company is hiring externally for this position instead of filling it internally to understand their expectations and team dynamics.
I applied via Company Website and was interviewed in Aug 2024. There were 3 interview rounds.
Logical ability and quantitative ability.
Operating systems, programming languages and other object oriented programming.
(4 Questions)
- Q1. Time management
- Q2. Team management
- Q3. Data base management system
- Q4. Leadership and communication
Interview Preparation Tips
Selected
(2 Questions)
- Q1. What about your self
- Q2. What about your company role and response
(2 Questions)
- Q1. Work experience questions
- Q2. Why do you want to join HCLTech
Selected
I was interviewed in Jan 2024.
Good easy topic.. effect of internet on youth
(2 Questions)
- Q1. Tell me about yourself
- Q2. Difference between marketing and sales
- Ans.
Marketing focuses on creating and promoting products or services, while sales involves the actual selling and closing of deals.
Marketing involves market research, product development, branding, and advertising.
Sales involves prospecting, lead generation, negotiation, and closing deals.
Marketing aims to create awareness and generate interest in products or services.
Sales aims to convert leads into customers and achieve ...
Interview Preparation Tips
(1 Question)
- Q1. Team me something about yourself?
Interview Preparation Tips
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