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Capgemini
Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards
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I applied via Company Website and was interviewed in Sep 2024. There was 1 interview round.
CM 360 is a comprehensive campaign management platform that helps streamline and optimize marketing efforts.
CM 360 offers tools for planning, executing, and analyzing marketing campaigns
It provides insights into customer behavior and campaign performance
The platform integrates data from various sources to create a unified view of marketing efforts
Tracking ads help monitor the performance of campaigns and optimize for better results.
Tracking ads provide valuable data on ad performance metrics such as click-through rates, conversions, and ROI.
They help in identifying which ads are most effective and which ones need improvement.
Tracking ads also allow for A/B testing to compare different ad creatives or targeting strategies.
By analyzing tracking data, campaign man...
CTR formula stands for Click-Through Rate formula, which is a metric used to measure the success of an online advertising campaign.
CTR = (Total Clicks / Total Impressions) x 100
Total Clicks: Number of times users clicked on the ad
Total Impressions: Number of times the ad was shown to users
Example: If an ad received 100 clicks and 10,000 impressions, the CTR would be 1%
Impression refers to the number of times an ad is displayed, regardless of whether it is clicked on or not.
Impression is a metric used in online advertising to measure the number of times an ad is shown on a webpage or app.
It is important for advertisers to track impressions to understand the reach of their ad campaigns.
Impressions do not necessarily indicate engagement or interaction with the ad, just that it was disp...
I traffic in cm 360 by setting up campaigns, tracking performance, optimizing for results, and analyzing data.
Set up campaigns with specific targeting criteria and goals
Track performance metrics such as click-through rates, conversions, and ROI
Optimize campaigns based on data analysis to improve results
Utilize audience segmentation and A/B testing to refine targeting and messaging
Use tools like Google Analytics and ad
I applied via Recruitment Consultant and was interviewed before Sep 2020. There were 3 interview rounds.
I applied via Campus Placement and was interviewed in Jul 2020. There was 1 interview round.
Java is platform independent due to its bytecode and JVM.
Java code is compiled into bytecode which is platform-independent.
JVM (Java Virtual Machine) interprets the bytecode and executes it on any platform.
JVM acts as an abstraction layer between the Java code and the underlying hardware.
This allows Java programs to run on any platform that has a JVM installed.
For example, a Java program written on a Windows machine ca...
I applied via Recruitment Consultant and was interviewed before Oct 2020. There was 1 interview round.
I applied via Referral and was interviewed before Oct 2019. There was 1 interview round.
I applied via Campus Placement and was interviewed before Aug 2020. There were 4 interview rounds.
The latest embedded systems are focused on IoT, AI, and machine learning.
Embedded systems are becoming more connected to the internet of things (IoT)
AI and machine learning are being integrated into embedded systems for improved performance
Low-power consumption and high-performance processors are being developed for embedded systems
Examples include Amazon Echo, Nest Thermostat, and Fitbit
I was interviewed before May 2020.
I am a highly motivated individual with a passion for learning and a strong work ethic.
I have a Bachelor's degree in Computer Science from XYZ University.
I have completed several internships in software development, including one at ABC Company where I worked on a team to develop a mobile app.
I am proficient in several programming languages, including Java, Python, and C++.
I am a quick learner and enjoy taking on new c...
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