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Capgemini
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I applied via Company Website and was interviewed in Sep 2024. There was 1 interview round.
CM 360 is a comprehensive campaign management platform that helps streamline and optimize marketing efforts.
CM 360 offers tools for planning, executing, and analyzing marketing campaigns
It provides insights into customer behavior and campaign performance
The platform integrates data from various sources to create a unified view of marketing efforts
Tracking ads help monitor the performance of campaigns and optimize for better results.
Tracking ads provide valuable data on ad performance metrics such as click-through rates, conversions, and ROI.
They help in identifying which ads are most effective and which ones need improvement.
Tracking ads also allow for A/B testing to compare different ad creatives or targeting strategies.
By analyzing tracking data, campaign man...
CTR formula stands for Click-Through Rate formula, which is a metric used to measure the success of an online advertising campaign.
CTR = (Total Clicks / Total Impressions) x 100
Total Clicks: Number of times users clicked on the ad
Total Impressions: Number of times the ad was shown to users
Example: If an ad received 100 clicks and 10,000 impressions, the CTR would be 1%
Impression refers to the number of times an ad is displayed, regardless of whether it is clicked on or not.
Impression is a metric used in online advertising to measure the number of times an ad is shown on a webpage or app.
It is important for advertisers to track impressions to understand the reach of their ad campaigns.
Impressions do not necessarily indicate engagement or interaction with the ad, just that it was disp...
I traffic in cm 360 by setting up campaigns, tracking performance, optimizing for results, and analyzing data.
Set up campaigns with specific targeting criteria and goals
Track performance metrics such as click-through rates, conversions, and ROI
Optimize campaigns based on data analysis to improve results
Utilize audience segmentation and A/B testing to refine targeting and messaging
Use tools like Google Analytics and ad
I know multiple programming languages including Java, Python, and C++.
Proficient in Java with experience in developing web applications using Spring framework
Familiar with Python for data analysis and machine learning
Experience in C++ for developing high-performance applications
Also familiar with HTML, CSS, and JavaScript for front-end development
Class is a blueprint for creating objects, encapsulation is the process of hiding data and methods within a class.
Class is a template or blueprint that defines the properties and behaviors of an object.
Encapsulation is the process of bundling data and methods together within a class, hiding the internal details from the outside world.
Other features of OOP include inheritance, polymorphism, and abstraction.
Inheritance a...
Program to find the sum of squares of each term of Fibonacci series
Generate Fibonacci series using loop or recursion
Calculate square of each term
Add all squares to get the sum
I would like to join Cognizant because of its reputation as a leading global technology and consulting company.
Cognizant has a strong presence in the industry and is known for its innovative solutions.
I am impressed by Cognizant's commitment to digital transformation and its ability to deliver value to clients.
The company offers excellent career growth opportunities and a supportive work environment.
Cognizant's diverse...
A C code that prints out the elements of an array of strings.
Declare an array of strings
Use a loop to iterate through the array
Print out each element
The probability of rain in Chennai today depends on various factors such as season, weather conditions, and location.
The probability can be estimated by analyzing the current weather patterns and historical data.
Factors such as humidity, temperature, and wind speed can affect the probability of rain.
Local weather forecasts and satellite imagery can also provide insights into the likelihood of rain.
The probability of ra...
It is impossible to accurately predict the probability of India winning the next Cricket World Cup.
Sports events are unpredictable and depend on various factors such as team performance, weather conditions, injuries, etc.
Past performance of the team and individual players can be considered, but it does not guarantee future success.
Other teams participating in the tournament also play a significant role in determining t...
I was interviewed before Oct 2016.
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