Online Advertising Specialist - Consumer Ads

Campaign Management

• Design and execute high-performing consumer ad campaigns across platforms like Google Ads, Facebook, Instagram, and emerging networks.
• Continuously monitor campaign performance metrics and KPIs, optimizing for ROAS and conversion rates.
• Perform A/B testing on creatives, landing pages, and targeting to improve campaign outcomes.

Market and Audience Analysis

• Conduct thorough market research to identify trends, audience behaviors, and competitive strategies.
• Develop audience personas to refine targeting and messaging.

Strategy Development

• Collaborate with the marketing team to align advertising efforts with overall brand and product strategies.
• Build data-driven strategies to scale campaigns while maintaining profitability.

Reporting and Analysis

• Prepare detailed performance reports and provide actionable insights to stakeholders.
• Utilize analytics tools like Google Analytics, SEMrush, or similar platforms for in-depth reporting.

Collaboration and Coordination

• Work with designers, content creators, and developers to produce engaging ad creatives and landing pages.
• Coordinate with sales and product teams to ensure alignment between advertising efforts and business goals.

• 2-5 years of hands-on experience in digital advertising, with a focus on consumer ads.
• Demonstrated success in managing budgets exceeding 10 lakh/month.

• Google Ads Certification (Preferred).
• Facebook Blueprint Certification or similar credentials (Preferred).