Digital Campaign Expert (Meta, LinkedIn, and Google Ads)

Job Description

GRMI is seeking a results-driven Digital Campaign Expert with proven experience in managing advertising campaigns on Meta, LinkedIn, and Google Ads. The ideal candidate will have a strong analytical mindset, creativity, and expertise in digital marketing strategies to optimize campaign performance and drive measurable results.

Key Responsibilities

1. Campaign Management and Optimization
• Strategize, execute and optimize advertising campaigns across platforms like Meta, LinkedIn, and Google Ads.
• Tailor strategies for each platform to meet specific business goals and target audiences.
2. Performance Analysis
• Analyze social media engagement and ad performance to evaluate the effectiveness of content and campaigns.
• Develop and replicate high-performing posts and ad strategies to drive engagement and conversions.
3. Strategy Development
• Devise innovative strategies and launch campaigns to maximize performance, lead generation, and audience engagement.
• Identify methods to reduce cost-per-click (CPC) and cost-per-lead (CPL) while improving overall campaign ROI.
4. Team Collaboration and Brainstorming
• Participate in team discussions and brainstorming sessions to enhance lead generation strategies and ad reach.
• Collaborate with content creators and designers to align ad creatives with campaign objectives.
5. Research and Innovation
• Conduct research to explore emerging platforms, tools, and trends for expanding GRMIs digital audience reach.
• Provide actionable insights and strategies to continuously enhance digital marketing performance.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of hands-on experience managing campaigns on Meta, LinkedIn, and Google Ads.
• Strong understanding of digital advertising metrics, analytics, and optimization techniques.
• Expertise in audience targeting, keyword strategies, and budget management.
• Proficiency in analytics tools like Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Excellent problem-solving skills and attention to detail.
• Ability to work collaboratively in a team environment and independently manage multiple campaigns.
• Up-to-date knowledge of the latest trends in digital marketing and advertising technologies.