Manager - Product Marketing - HealthTech (4-10 yrs)

Manager - Product Marketing

Key Responsibilities:

- Product Positioning: Developing and implementing effective strategies to position products among our B-2-B and B-2-B-2-C clients, highlighting unique selling points and addressing customer pain points.

- Messaging and Communication: Creating compelling messaging and communication materials to effectively convey the value proposition of products to the target audience.

- Go-to-Market Strategy: Collaborating with cross-functional teams to plan and execute successful product launches

- Customer Insights: Gathering and analyzing customer feedback to gain insights into user preferences and behavior, informing product improvements and marketing strategies.

- Content Creation: Developing high-quality content, including product collateral, website content, and sales presentations, to support marketing efforts and enhance brand awareness.

- Competitive Analysis: Monitoring and analyzing the activities of competitors, staying informed about market dynamics, and adjusting strategies accordingly.

- Market Research: Conduct thorough market research to understand industry trends, customer needs, and competitive landscapes.

- Cross-Functional Collaboration: Working closely with product development, sales, and other departments to ensure alignment between product goals and overall business objectives.

- Performance Metrics: Establishing and tracking key performance indicators (KPIs) to measure the success of marketing campaigns and overall product performance.

Qualifications:

- Minimum 4-10 years of experience in product marketing role.

- Bachelor's/master's in marketing, Business, or a related discipline. MBA preferred.

- Demonstrated expertise in product marketing, especially in B-2-B-2-C segment.

- Superior analytical, research, and communication skills.

Technical Skills:

- Proficiency with tools like CleverTap, HubSpot and LeadSquared.