InCruiter - Manager - Product Marketing (4-7 yrs)

Product Positioning & Messaging:.

- Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally.

Go-To-Market Strategy:.

- Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams.

- Collaborate with cross-functional teams to create launch campaigns, content, and resources.

Market Research & Insights:.

- Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities.

- Use data-driven insights to refine product and marketing strategies for international markets.

- Partner with local teams, distributors, or agencies to drive regional success.

- Develop strategies to build customer advocacy through testimonials, reviews, and case studies.

- Lead customer feedback loops to influence product improvements and innovations.

Experience:.

- 4-7 years of experience in product marketing, preferably in a startup or tech environment.

- Proven success in marketing products to international markets is essential.