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InCruiter - Manager - Product Marketing (4-7 yrs)
Incruiter
posted 2d ago
Fixed timing
Key skills for the job
Product Positioning & Messaging:.
- Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally.
Go-To-Market Strategy:.
- Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams.
- Collaborate with cross-functional teams to create launch campaigns, content, and resources.
Market Research & Insights:.
- Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities.
- Use data-driven insights to refine product and marketing strategies for international markets.
- Partner with local teams, distributors, or agencies to drive regional success.
- Develop strategies to build customer advocacy through testimonials, reviews, and case studies.
- Lead customer feedback loops to influence product improvements and innovations.
Experience:.
- 4-7 years of experience in product marketing, preferably in a startup or tech environment.
- Proven success in marketing products to international markets is essential.
Functional Areas: Other
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