Manager - Product Marketing (4-5 yrs)

This position is a key link between end customers and product development teams, ensuring that products meet customer needs and are effectively brought to market.

Developing and executing strategic marketing plans to drive product awareness, adoption, revenue growth, and market share. .

Key Responsibilities:

- Product Positioning: Developing and implementing effective strategies to position products among our B-2-B and B-2-B-2-C clients, highlighting unique selling points and addressing customer pain points.

- Messaging and Communication: Creating compelling messaging and communication materials to effectively convey the value proposition of products to the target audience.

- Go-to-Market Strategy: Collaborating with cross-functional teams to plan and execute successful product launches, considering factors such as pricing, distribution channels, and promotional activities.

- Customer Insights: Gathering and analyzing customer feedback to gain insights into user preferences and behavior, informing product improvements and marketing strategies.

- Content Creation: Developing high-quality content, including product collateral, website content, and sales presentations, to support marketing efforts and enhance brand awareness.

- Competitive Analysis: Monitoring and analyzing the activities of competitors, staying informed about market dynamics, and adjusting strategies accordingly.

- Market Research: Conduct thorough market research to understand industry trends, customer needs, and competitive landscapes.

- Cross-Functional Collaboration: Working closely with product development, sales, and other departments to ensure alignment between product goals and overall business objectives.

- Performance Metrics: Establishing and tracking key performance indicators (KPIs) to measure the success of marketing campaigns and overall product performance.

Qualifications:

- Minimum 4-5 years of experience in product marketing role.

- Bachelor's/master's in marketing, Business, or a related discipline. MBA preferred.

- Demonstrated expertise in product marketing, especially in B-2-B-2-C segment.

- Superior analytical, research, and communication skills.

Technical skills :

- Proficiency with tools like CleverTap, HubSpot and LeadSquared.