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Engaged Employer

Ernst & Young

Compare

3.5

based on 10k Reviews

1984 Ernst & Young Jobs

Brand and Marketing-Social Media Campaign Manager

Ernst Young

3.5

based on 10k Reviews

10-12 years

Kochi

1 vacancy

Brand and Marketing-Social Media Campaign Manager

Ernst & Young

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Adobe Data Analytics Computer Networking SEO Consulting Social Media Marketing

+ 3 more

Job Description

The opportunity

The position is for a social media manager within EY Global Delivery Services. The candidate will be supporting EY BMC teams.

As the social media manager, you will orchestrate end-to-end social media campaign execution of multi-channel marketing initiatives, collaborating closely with BMC program leaders and managers. By leveraging your proven expertise in social media management and brand & marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all social media campaigns align with our rigorous quality and effectiveness standards.

The candidate will be required to manage the creation, design, and publication of content on EY organization s social media channels. He/she will be required to work very closely with marketers, designers, editors, and other approvers to publish relevant, insightful content. He/she should possess exceptional US English writing skills and experience in creating well-written, insightful content (both copy and visual assets). The candidate should be motivated, resourceful, and able to ensure the content provided is published on time and presented in a way that maximizes reader engagement. The candidate will need to actively engage with the business and BMC to develop and coordinate the content calendar with input from the BMC team that leverages the respective social media handles. The candidate will also stay up to date with both general industry and EY social media trends, visual identity guidelines, and develop campaign metrics reports. The candidate will be working with a global team and should be aware of cross-cultural sensitivities and open to flexible work timings. He/she would be expected to learn quickly and stay up to date on what is happening in the sector they re assigned.

You will also be hands-on in campaign execution. From devising timelines and managing budgets to handling various campaign channels such as social media and other digital channels you will oversee the entire process. Analyzing campaign performance and deriving insights will also be a key responsibility.

Your key responsibilities

Required to manage the creation, design, and publication of content to EY social media channels
Create well-written, insightful content for both post copies and visual assets for social media
Ensure content is planned and scheduled accurately in the EY organization s social media management tool
Publish content on social media channels
Work with onshore teams to implement and monitor social media campaigns
Assist with the management of social media advertising strategies for channels
Report on organic campaign performance and prepare monthly content performance reports
Evaluate social media marketing data and ROI for key stakeholders
Schedule and publish content on the employee advocacy platform, report on performance, manage user licenses, report on user activity
Analyze and report on competitor s social media channels and content flow
Execute social listening activities by identifying keywords and analyzing data, and converting data into insightful reports
Develop interactive dashboards and reports for the business
Actively engage with the business and BMC to develop and coordinate the content calendar with input from the BMC team that leverages the respective social media handles
Establish and maintain effective working relationships with peer groups and key internal stakeholders
Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EYs business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
Forge strong partnerships with Global Delivery Services, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives.
Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.
Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.

Skills and attributes for success

Outstanding written and oral communication, a generous aptitude to learn the organization s pattern of communication and our clients motivation
10+ years of experience in social media and digital marketing strategy, content creation and marketing communication
Up-to-date understanding of content trends of all the major social media networks (Facebook, Twitter, LinkedIn, Instagram, YouTube)
Adept with ORM skills and efficiently drive influencer marketing campaigns
Experience with social media tools (e.g., Meltwater, Sprinklr, Hootsuite, etc.); knowledge of Sprinklr is a plus
Understanding of measurement and analytics of social media and website content
MS Office Word, PowerPoint, Excel
Ability to work as part of an agile team; independent and showing flexibility during peak times
Project management skills
Strong data-analytical and problem-solving skills and the ability to translate data into actionable business insights
Strong data visualization skills
Knowledge of social and digital media research & analytics
Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals.
Organization and prioritization strong organizational skills for multitasking with precision.
Business acumen: In-depth understanding of our companys landscape and strategic priorities.
Communication: Exceptional written and oral communication skills, conveying complex ideas effectively.
Analytical and critical thinking: Proficiency in analytical thinking and creative problem-solving.
Networking, teamwork, and stakeholder management: Skilled in building relationships with internal and external stakeholders.
Data Analytics and visualization: Experience with tools like PowerBI, Tableau, Adobe Analytics, and Google Analytics.
Creative problem solving: Ability to innovate solutions bridging BMC expectations and GDS capabilities.
Stakeholder feedback: Skill in collecting and applying stakeholder feedback for campaign enhancements.
Team leadership: A motivational team player, adaptable during peak periods.
Research and market insights: Ability to conduct thorough market research and competitor analysis to inform campaign strategies, identify trends, and provide data-driven insights to support decision-making.

Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders

To qualify for the role, you must have

Digital marketing, social media experience
Through knowledge about the content pattern and technical acquaintance with various social media sites such as LinkedIn, Twitter, SlideShare, Facebook, Instagram
Social media analytics experience
Experience in working within a B2B brand
Experience with key topics emerging in the consultancy and digital landscape
Education: Bachelors degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.

Ideally, you ll also have

Prior experience in B2B Brand & Marketing settings.
Track record of event execution, B2B brand exposure, and project management.
Familiarity with digital marketing analytics and bridging expectations with capabilities.

Technologies and Tools

MS Office Word, PowerPoint, Excel
Social media tools - Sprinklr, Hootsuite, Brandwatch, Meltwater
Microsoft Office Suite (Excel, PowerPoint)
Adobe web platforms
Analytics tools
Knowledge of email marketing tools is a plus
Knowledge of SEO is a plus
Data visualization tools
Experience in dashboard creation (Tableau, Power BI) is a plus

What we look for

Ability to work as part of an agile team; independent and showing flexibility during peak times
Ability to think critically, analyze information, and make actionable recommendations
Meticulous attention to detail, organized, and strong project management skills
Lifetime learner
Creative problem solving
Organization and prioritization
Business acumen
Analytical and critical thinking
Exceptional written and oral communication skills