Social Media Marketing Manager

Job Description:

Content Creation and Strategy

• Create a cohesive social media content strategy to drive engagement, build community, and promote products and services across platforms.

• Stay on top of trends and perform market research on social media.

• Develop and write high-quality social media content that aligns with the company s brand voice, target audience, and marketing objectives.

• Break down a pillar content and create posts for platforms like LinkedIn, Twitter (X), Instagram, Facebook, and YouTube.

• Engaging posts for video streaming, product demo videos, event announcements, and other promotions.

• Collaborate with designers and video producers to ensure visuals and multimedia content complement your copy, creating a holistic social experience.

• Analyze social media data to measure content performance and make informed recommendations for optimizing future posts.

• Work closely with SEO and content teams to ensure social media posts support the company s search engine optimization efforts by incorporating relevant keywords and links.

• Experiment with new content formats and social media features (e.g., Reels, live streaming, or audio rooms) to keep the brand s social media presence fresh and innovative.

Prerequisites:

• Demonstrated experience in growing social media followership with content strategy for B2B companies.

• Ability to create all forms of content based on the platform and work with the SMEs to align on the overall strategy.

Additional skills preferred:

• Knowledge of tools such as Publer, Hootsuite, Buffer to schedule and manage social media calendars.

• Catch on trends and create topical content that will engage internal employees on Instagram as well.