Assistant Manager - Digital Marketing

Role & responsibilities

Digital Media Ads

Digital ads activities include showing targeted ads to Skyline builders prospect customers on digital platforms like Google & associated networks, Facebook, Instagram LinkedIn to create Quality Enquiries

Activities

• Coordinating with the agency in creating digital ads campaigns based current marketing strategy and plans.
• Coordinating with the internal team to check the newly created ads & landing pages for corrections and updating the existing campaigns with latest information.
• Ensuring the new digital ads on Google AdWords and Facebook are published on a timely manner after getting approval. and the existing ads updated.
• Weekly meeting with digital agency in analysing ongoing digital ads campaigns and suggesting suitable changes based on the campaign performance in terms of sales & leads generated.
• Creating weekly reports for digital ads showing total cost spend, enquiries generated and website traffic generated.
• Analysing the digital ads report to understand the performance of each branch and giving suggestions to improve the campaigns.
• Monthly auditing of the digital ad spends across digital ads platform.
• Researching for new digital marketing opportunities for Skyline Builders
• Monthly Invoice management for Digital agency service fee, digital ads budget and other special ads budget.

Search Engine Optimization

Activities to increase the organic traffic to Skyline website by improving the search result position of Skyline web pages for relevant searches and thereby increasing the enquiries generated

Activities

• Getting the SEO audit of website, competitor analysis and Keyword Research from digital agency.
• Coordinating with the agency in getting done the on page & off page SEO implementation of Skyline web pages as per the monthly plan.
• Validating the on page & Off page SEO activities done by agencies in coordination with internal team.
• Weekly monitoring and reporting of the search engine results positions and organic traffic of Skyline webpages.
• Monthly Invoice management for Digital agency service fee for SEO

Social Media Marketing (Facebook, LinkedIn, Twitter, Whatsapp)

Using social media platforms to increase Skylines brand awareness, promote projects & campaigns to build social media followers actively engaging with posts resulting in enquiries and website traffic.

Activities

• Creating social media content calendar for each month based on the marketing requirement and strategy.
• Coordinating with creative agencies on making digital creatives based on the monthly content calendar.
• Coordinating with the internal team in creating Project handing over posts, digital adaptation of offline campaigns for social media posting and getting appropriate text content.
• Checking the drafted digital creative in Facebook and publishing it after getting approval.
• Ensuring the digital posts published in Facebook are published in twitter, LinkedIn, Whatsapp as required.

Email Marketing

Using the existing enquiry, Client and 3rd party data base to do email campaigns to promote Skyline brand, projects and Expos to generate and nurture leads.

Activities

• Creating monthly emailer plan based marketing and branch requirements.
• Coordinating with creative agencies on creatingemailers based on the emailer plan shared, for specific campaigns during tour, project launch or project updates.
• Checking the emailers created for corrections, readability, and in coordination with the internal team to draft the mailers.
• After getting approval sending the mailers to the data base set for the respective campaign.
• Analysing the performance of the mailer campaign based on mailer reports to make appropriate changes to the ongoing & upcoming campaigns.

Plumb5 Lead Management & Website user Engagement tool

Using plumb5 tools to engage website users to generate enquiries and to nurture the existing leads

Activities

• Ensuring the leads are completely captured and properly allocated to each sales person based on the rules set.
• Analyzing the user journey in the website using Plumb 5 analytics tool.
• Planning and ensuring the execution of web user engagement activities like banners, forms, automated emails and push notifications.
• Analyzing the performance of engagement activities report and giving suggestions to improve.

Website Management

Using Skyline website as the tool to promote brand and projects by providing informative contents to web users and ensuring they have a smooth journey through website leading to enquiry generation

Activities

• Coordinating with the website development agency in changing the web pages with new project and brand updates.
• Periodic checking of the website in coordination with internal team for updates and corrections.
• Creating new web pages for new tour and campaign landing pages.
• Ensuring the performance of website on loading speed, uptime, user experience and responsiveness
• Monthly Invoice management for web development agency for website management.

Property Portals Management

Activities

• Coordinating with portals in listing skyline projects in their portals and doing marketing activities as approved.
• Checking the Skyline projects content listed in portals, emails campaigns, Project microsites in coordination with the internal team.
• Ensuring all the Enquires from the portals are captured in Plumb5 lead management system.
• Analysing the quality of the leads generated and sharing the reviews with portals to take corrective actions.
• Invoice management for property portals.

Reports

• Weekly and Monthly digital activities analysis report briefing the perforce of digital ads, organic social media activities, Email campaigns, website management, P5 Engagements, 99 acres and SEO