Digital Marketing Specialist

Job Title: Digital Marketing Lead
Location: BREWING PARTNERS- Pune (Pimpri, Bhandarkar Road)
Employment Type: Full Time
Job Summary:
We are seeking a creative and results-driven Digital Marketing Lead to join our dynamic team. As the Digital Marketing Manager for our cafe chain, you will be responsible for developing and executing digital marketing strategies to enhance our brand presence, drive customer engagement, and increase sales across all digital platforms. Your role will be pivotal in shaping the online experience of our customers and ensuring our cafe remain top-of-mind in a competitive market.

Key Responsibilities:
A. Develop and Implement Digital Marketing Strategies:

• Design and execute comprehensive digital marketing campaigns to promote our café chain across social media, email, search engines, and other digital platforms.
• Identify target audiences and create marketing plans that resonate with them.
• Ensure brand consistency across all digital channels.

B. Content Creation and Management:

• Producing high quality engaging content for videos, posts, reels, advertisements and any other relevant media
• Manage the café chains social media profiles and presence, including Facebook, Instagram and other relevant platforms.

C. SEO and SEM Management:

• Optimize website content and structure for search engines to improve organic search rankings.
• Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media (wherever applicable)

D. Analytics and Reporting:

• Track, analyze, and report on key metrics such as website traffic, conversion rates, social media engagement, and ROI.
• Use data-driven insights to refine digital marketing strategies and improve performance.

E. Customer Engagement and Community Management:

• Engage with customers online by responding to comments, messages, and reviews.
• Foster and manage relationships with influencers and brand ambassadors.

F. Collaboration:

• Primary interaction with potential clients for engagement with Brewing Partners
• Coordinate with third-party vendors, agencies, and freelancers as needed.

Qualifications:

• Bachelors degree in marketing, Business, Communications, or a related field.
• 3-5 years of experience in digital marketing, preferably in the food & beverage or retail industry.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in marketing automation tools, Google Analytics, Google Ads, and social media management platforms.
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical skills.
• Ability to work in a fast-paced, team-oriented environment.

Preferred Qualifications:

• Experience in managing multi-location marketing efforts.
• Knowledge of the latest digital marketing trends and best practices.
• Experience with graphic design tools like Canva and Adobe Creative Suite is a plus.