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CBS-BMC-Brand and Marketing-Marketing Automation-Assistant Director
10-15 years
Kochi
1 vacancy
CBS-BMC-Brand and Marketing-Marketing Automation-Assistant Director
Ernst & Young
posted 6hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Oversight and risk management of the build and execution of marketing automation campaigns, including approval of workflows.
- Oversight of the process of coordinating and liaising with internal stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.
- Management of the reporting framework for Marketo including regular reporting to key stakeholders on the performance of marketing activities including both RSVPs and website performance.
- Overall management of the project and compliance frameworks used by the team, ensuring risk is properly mitigated.
- Developing new flows and procedures for new uses of Marketo e.g., Nurture trails, consent management, data hygiene maintenance,
- Ensuring system updates, new processes and new governance are communicated, understood, and followed by team members and key stakeholders.
- Ensure that all external campaigns and online content support the firm s brand and business strategy and follow risk and quality safeguards set by EY.
- Ensure the teams activity stays within the guidelines of GDPR and other regulations in place in our markets.
- Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners, and participating in industry learnings and webinar (lunch & learn, etc.).
- Experience with marketing automation platform preferably in Adobe Marketo Engage.
- Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, etc.
- Awareness of Marketo API to co-ordinate between technical teams.
- Proven strong interpersonal with an analytical mindset and problem-solving capability.
- Familiarity with Agile planning and Agile project management skills.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Must be highly organized and self-motivated with a sense of urgency.
- Knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint
- A university degree or college diploma in Digital Marketing or a related field.
- Min. 10 years of experience in Digital/email marketing Strategic, coordination support role.
- Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns at once.
- Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- Ability to review processes and make suggestions for automation.
- Solid technical skills and expertise with email campaign deployments.
- Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
- Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
- Functional knowledge of AEM will be an added advantage for this role.
- Familiarity with complex, multi-national organizations is highly preferred.
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- B2B marketing experience and good understanding of how digital marketing and media help strengthen brand, build relationships, and drive revenue growth.
- Marketo or any other Marketing Automation platform
- Workflow management tools
- Microsoft Office, SharePoint
- knowledge of working with HTML, CSS, and scripting
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Stakeholder management
- Effective communication
Employment Type: Full Time, Permanent
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What people at Ernst & Young are saying
Rating based on 43 Assistant Director
reviews
Anonymous · Customer Success, Service & Operations
in Bangalore / Bengaluru
Against many popular opinions, except coming across a few toxic individuals here and there, my overall experience has been an exceptional one. The leave policy is great in comparison to what I have experienced in IBM and Oracle Financials previously. The opportunities are immense and the compensation is above my expectations in comparison with IBM and Oracle Financials.
- Salary - Excellent
Promotions above manager levels get difficult to get sponsors. Work does get exhaustive at times and one needs to find balance between what we want vs what is available.
Assistant Director salary at Ernst & Young
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