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Brand and Marketing-Marketing Mgnt-Analyst Relations Mgr-Asst Director
10-15 years
₹ 14.2 - 60L/yr (AmbitionBox estimate)
Bangalore / Bengaluru
1 vacancy
Brand and Marketing-Marketing Mgnt-Analyst Relations Mgr-Asst Director
Ernst & Young
posted 8d ago
Job Role Insights
Flexible timing
Job Description
- Develop more strategic relationships with key industry analysts at firms like Gartner, Forrester, IDC and others
- Provide management with strategic consultation on services
- Partner with the sales enablement organization, assist in driving deals with analyst support
- Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation
- Broaden visibility of the company, its strategy and core services
- The position requires an excellent understanding of the professional services industry, and established relationships with industry analysts. Clear, concise and consistent communication skills are critical.
- Execute an AR engagement strategy and program to improve EYs top-of-mind position with key analysts.
- Actively build and maintain relationships with the analyst community, and be the connective tissue between the business and analysts, enabling strong relationships
- Manage participation in key analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with global leadership and marketing teams, as well as the global AR team. Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests.
- Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls and meetings.
- Conduct analyst inquiry and coordinate strategic advisory sessions to support business objectives.
- Advise leadership and internal teams about analyst views and industry trends.
- Promote analyst reports, recognition and events externally via digital marketing. Leverage digital channels to build relationships and awareness with targeted analysts (e.g. engage with analysts on social media), and to support the communication objectives of the business.
- Promote analyst reports and recognition internally, especially for use in sales.
- Maintain activity trackers and manage ongoing reporting of progress against program objectives.
- Lead knowledge sharing sessions and contribute to presentations for different parts of the business.
- Bring best practices to the work, communicating these across the AR team to improve processes and engagement with the analyst community.
- Graduate/Post-graduate in Management, Communications, business or technology
- 10+ years of experience in leading and managing Analyst Relations programs in the technology or professional services industry
- Deep and strong relationships with top industry analysts
- Excellent communication, writing, editing, and project management skills
- Proven ability to work under tight deadlines with limited resources
- Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
- Ability to work independently, while also being a great team player
- Experience working in a matrixed, global environment
- High level of energy, enthusiastic team player and dedication to excellence
- A positive, flexible attitude with an unflustered style and collaborative nature
- An in-house or agency background and experience of working with corporate, financial or professional services organizations
- Experience managing high-profile global events
Employment Type: Full Time, Permanent
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Rating based on 41 Assistant Director
reviews
Anonymous · Operations
in Bengaluru
Against many popular opinions, except coming across a few toxic individuals here and there, my overall experience has been an exceptional one. The leave policy is great in comparison to what I have experienced in IBM and Oracle Financials previously. The opportunities are immense and the compensation is above my expectations in comparison with IBM and Oracle Financials.
Promotions above manager levels get difficult to get sponsors. Work does get exhaustive at times and one needs to find balance between what we want vs what is available.
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