Info Edge - Brand Lead - Aisle.com (10-12 yrs)

Brand Lead: aisle.co( InfoEdge India Ltd)

About BU - Aisle:

Aisle was launched as a high-intent dating product - the wise middle-path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and ranked 3rd among the top-grossing dating apps in India after billion-dollar-companies Tinder & Bumble. Aisle publishes more success stories than any other dating app in India. In March 2022, InfoEdge acquired 76% in Aisle.

Responsibilities:

Strategic Planning:

- Develop and implement a comprehensive marketing strategy aligned with company goals.

- Set clear KPIs and track performance against marketing goals.

- Formulate, execute, and evaluate marketing strategies across multiple channels (digital, social media, growth, PR) to align with business objectives.

Brand Development:

- Provide support in developing the brand proposition and maintaining visual guidelines for consistency across all marketing channels and communications.

- Collaborate with design teams to ensure brand integrity in visual content.

Content Creation and Social Media:

- Owns communications in terms of written, visual, and multimedia content creation in collaboration with our in-house editor and production houses.

- Drive end to end social media efforts on LinkedIn, YouTube, Twitter, and Instagram.

PR and Event Marketing:

- Provide support in leading PR efforts with the media, ensuring positive coverage and effective communication of the firm's achievements.

- Assist in planning and executing event marketing initiatives to enhance brand visibility.

Data Analysis and Reporting:

- Collaborate in utilizing data and analytics tools to measure the performance of marketing initiatives.

- Contribute to providing regular reports and insights to the leadership team, aiding in data driven recommendations for improvement.

Website Management:

- Contribute to the development and optimization of the firm's website, helping it serve as a dynamic hub for valuable insights.

- Support the implementation of strategies to enhance user experience, drive traffic, and maintain the website's relevance.

Stakeholder Collaboration:

- Assist in collaborating with internal teams, external agencies, and key stakeholders to align marketing efforts with business objectives.

Marketing Operations:

- Manage marketing budgets, resources, and timelines to ensure effective execution of marketing plans.

- Implement marketing automation tools and technologies to streamline processes and improve efficiency.

- Monitor and report on marketing performance metrics, providing insights and recommendations for improvement.

- Conduct regular performance reviews and optimization efforts to maximize ROI and achieve marketing objectives.

Required skills and qualifications:

- 10+ years of experience in marketing, growth, branding, content marketing, demonstrating a track record of successful campaigns and strategies.

- Master's / Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience in a senior marketing role, ideally as a Marketing Head.

- Strong understanding of excellent leadership, communication, and project management skills.

- Ability to think creatively, strategically, and execute complex marketing campaigns.