Director - Digital Marketing Strategy

As a Director , Digital Marketing Strategy, you will elevate Target s beloved experience to the digital shopping experience that achieves aggressive business growth goals. You ll lead the development of guest engagement strategies that optimize digital performance, improve conversion, and deliver seamless, joyful shopping experiences.
You will lead a team of Digital Marketers, leveraging your strong leadership skills to manage a portfolio of top of funnel experiences & initiatives. You re consumer obsessed and will work cross functionally to drive integrated digital engagement strategies, while always evolving for the future. This role requires a strategic digital marketing mindset, reporting & analytical skills complimented by creativity and an eye for trend, strategic activation, team and enterprise leadership. You will have the opportunity to help shape the future of Digital at Target, leading with vision and grit through a high degree of change and ambiguity.

Core Responsibilities:
Strategic Planning & execution oversite: Develop annual & quarterly strategic frameworks at a Sitewide or Business (frequency/discretionary) and Pyramid level. Define an insights-led vision to mobilize team to execute against those strategies. Key responsibilities include, but are not limited to:
Annual Strategy: Set the vision and lay the framework for your respective businesses and area. Partner across leaders such as Category Ops Sr. Directors to understand business dynamics & opportunities. Actively bring together goals of the business, M&D (such as advancing loyalty, personalization, Roundel) and brand to develop experience goals and frameworks against a set of clear KPIs to activate your teams.

Partnerships and Influence:

Team Leadership:

Job duties may change at any time due to business needs .

About you: