Manager - Product Content (Private Label) @ Croma - A TATA Enterprise

Role & responsibilities:

1. Product Content Strategy Development:
• Participate in the annual planning process to align with the brand objectives
• Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives.
• Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives
• Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.).

2. Product Asset Development:

• Lead the creation of product packaging designs, manuals, guides, and any other print, digital assets or fixtures to support product marketing.
• Lead the development and production of high-quality product assets, including product photography, videos, 360-degree views, product demonstrations and other multimedia assets.
• Collaborate with internal teams and external vendors & agencies to produce product-specific visual assets for use across e-commerce platforms, digital marketing, social media, and promotional materials.
• Write clear, persuasive, and compelling product copy, including descriptions, key selling points, and technical specifications for websites, e-commerce platforms, and social media channels.

3. Collaboration & Cross-Functional Support:

• Work closely with the Buying, QA, and Sales teams to ensure content accurately reflects the product's value proposition and resonates with target audiences.
• Coordinate with digital marketing teams to ensure content is aligned with campaigns and promotional strategies.
• Provide content support for product-related campaigns, including product launches, social media, and influencer marketing.

4. Content Management & Maintenance:

• Manage the content lifecycle, ensuring content is regularly updated and relevant as products evolve and new features are released.
• Maintain an organized content library, ensuring all product content is easily accessible for internal stakeholders.
• Ensure all product content aligns with brand guidelines, maintaining a consistent and cohesive brand identity.

5. Analytics & Reporting:

• Track and measure the success of product content (click-through rates, conversion rates, engagement metrics, etc.) and report on key performance indicators.
• Collaborate with customer service and sales teams to incorporate customer insights and FAQs into product content.
• Continuously refine content strategy based on performance metrics and customer feedback.

Preferred candidate profile:

• Masters degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content creation, content marketing, or product marketing, preferably within industry.
• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Experience in photography and video production, or ability to manage content creation processes.
• Familiarity with SEO best practices and content optimization techniques.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong collaboration and communication skills, with the ability to work across teams.