Manager - Brand Solutions/ Media Sales @ Croma - A TATA Enterprise

Role & responsibilities:

• Ad Monetization & Partnership: Manage the Home category Ad monetization team, fostering strong relationships with trade marketing, ecommerce, and sales teams of partner brands to drive ad revenue from in-store, TATA Neu and Croma.com and co-marketing campaigns (ATL & BTL)
• Sales strategy and revenue: Develop sales strategies for sub-categories and achieve annual ad revenue targets
• Cross functional collaboration: Work with buyers, store operations, and internal teams to secure marketing investments from brands for new launches, events, and campaigns
• Co-Marketing Initiatives: Collaborate with brands on co-marketing investments to drive footfalls, online traffic, consideration, and transactions. Leverage Croma's marketing calendar to identify co-marketing opportunities and synergies with brand campaigns.
• Campaign Execution & Optimization: Liaise with the internal marketing teams in getting the respective plans & collaterals ready and scheduled the campaign for execution. Review campaign execution, performance reports, and ask the execution to optimize campaigns as needed.
• Reporting & Analytics: Maintain weekly and monthly reports, including MIS and campaign performance reports

Preferred candidate profile:

• MBA/PGDM with experience in category marketing operations or project management
• Knows the nuances of ATL, BTL and digital marketing
• Minimum 7 years of relevant experience in Media Sales and Key Account Management
• Team Management: Effectively led diverse teams to achieve goals.
• Key Account Management: Ensured sustained client satisfaction and retention.
• Campaign Planning: Planned and executed successful marketing initiatives.
• Data Analytics: Used data to make inform decisions and optimize strategies.
• Commercial Acumen: Contributed to revenue growth and profitability.
• Collaboration: Enhanced organizational synergy through cross-departmental collaboration.

You should have:

• A positive and optimistic mindset to handle rejections and challenges
• Take initiative to identify opportunities, build relationships, and close deals
• Commitment to learning about products, services, industry trends, and sales techniques