Product Marketing Manager

Job Title: Product Marketing Manager
Location: Adibatla, Hyderabad
Company: Omicsveu

About the Role:

We are seeking an experienced Product Marketing Manager for OmicsVeu to drive downstream marketing initiatives. The ideal candidate will be responsible for developing and executing marketing strategies that effectively position our products in the market, enhance sales effectiveness, and drive customer engagement. The role requires a deep understanding of the industry, competitive landscape, and market trends to inform pricing strategies and marketing campaigns.

Key Responsibilities:

Market & Competitive Analysis:

• Conduct thorough competitor analysis to identify strengths, weaknesses, opportunities, and threats.
• Analyze market trends, customer needs, and industry developments to drive product positioning.
• Perform pricing analysis and recommend effective pricing strategies to maintain competitiveness.

Downstream Marketing & Sales Enablement:

• Develop and execute product marketing plans that align with business objectives.
• Create compelling marketing collateral, including product brochures, whitepapers, and case studies.
• Collaborate with the sales team to provide training on product features, benefits, and positioning.
• Develop sales tools and presentations to enable effective customer conversations.

Pricing Strategies & Market Positioning:

• Work with cross-functional teams to design and implement pricing strategies that enhance revenue and profitability.
• Monitor and adjust pricing based on market feedback, competitor analysis, and customer demand.
• Ensure consistent and clear messaging across all marketing channels.

Product Documentation & Training:

• Develop and maintain comprehensive product documentation, FAQs, and user guides.
• Conduct training sessions for sales teams and customers to improve product adoption.
• Provide insights and feedback to product management for continuous improvement.

Customer Engagement & Marketing Support:

• Support the execution of go-to-market strategies for product launches and updates.
• Assist in developing targeted campaigns, digital marketing initiatives, and promotional activities.
• Gather customer feedback to refine marketing strategies and product positioning.

Qualifications & Requirements:

• Bachelors or Masters degree in Marketing, Business, Life Sciences, or related field.
• Minimum of 5 years of experience in product marketing within the [biotechnology, life sciences, or healthcare] industry.
• Strong background in market research, competitor analysis, and pricing strategies.
• Proven ability to develop marketing collateral, sales training materials, and product documentation.
• Experience working cross-functionally with sales, product management, and R&D teams.
• Excellent communication, analytical, and strategic thinking skills.
• Proficiency in CRM tools, marketing automation software, and data analytics.

Why Join Us?

• Be part of an innovative company driving advancements in omics-based technologies.
• Opportunity to influence product marketing strategies and shape market positioning.
• Collaborative work environment with growth and learning opportunities.

If you are passionate about product marketing and have the expertise to drive strategic market positioning, we encourage you to apply!