Aftermarket Product Marketing Manager

Aftermarket Product Marketing Manager

This role will have end-to-end product ownership to drive profitable growth of the Commercial Vehicle Business for Garrett Aftermarket. The role will own product strategy definition, understanding the market / customer needs, product roadmap & execution via business cases in collaboration with engineering and sales, customer segmentation definition, value proposition definition & communication strategy, measuring the results of the launches, working with sales and trade marketing to put in place plan to drive revenue profitably. This role also will have to work in a matrix structure with regional marketing managers, as well as cross functionally with engineering, sales, and operations.

Key Job Areas of Responsibilities

1. Research & Analysis for CV IAM segment :

- Conduct Market & product research

- Customer segmentation, including segment sizes & needs analysis

- Competitive intelligence & analysis

- Business model & Go-To-Market analysis including Channel Strategy

- Define product value proposition

- Define Marketing Strategy for value proposition activation

2. Product Portfolio Management for CV IAM segment

'- NPI (new product) launch strategy, NPI funnel identification & management

- NPI Business Case and presentations

- NPI process lead & monitoring

- Product Portfolio Management - manage product obsolescence

- Define product pricing strategy

- Manage and improve product catalogue

3. Running the CV IAM segment

'- KPI measurement: revenue and profitability of the segment

- NPI revenue and profitability measurement against plan / business case

- NPI: partner with sales & trade marketing to drive revenue

- Create sales materials / training working with engineering

- Plan ongoing marketing campaigns for products, communicate value proposition

- Seek customer feedback on the launches / product strategy

- Deliver product growth plans for AOP (annual operating plan) / STRAP (strategic plan)

Education / Qualifications :

'- Bachelor's degree a must (preferably engineering)

- MBA from a good university is preferred

Experience:

'- 10 years of experience working in B2B sales or marketing

- Experience in a product marketing or product management is a plus

- Experience in automotive industry is preferred