Product Marketing Specialist

Responsibilities

Create Go-to-Market (GTM) Playbook

• Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS and product teams.
• Prepare compelling plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals
• Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook (including first time for CS as well).
• Driving impact numbers in Testimonials & Success Stories for Products and Features
• Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact.
• Develop Sub Vertical Product Presentations with Use Cases.

Devise Product Marketing Strategy

• Define the TAM, SAM and SOM for the select products, Identify the ICP, target market, segments and use cases for the product.
• Develop compelling product positioning, value propositions(for Mid/ Large/ Enterprise/ Super Enterprise), and messaging that resonate with target customers and differentiate our solution from competitors.
• Identifying the Right set of customers of Product GTM in the Alpha and beta stages of launch
• Ensure consistent product messaging across all marketing channels, including website, collateral, sales presentations, and events.
• Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence.
• Track and analyze the performance of product launches and feature releases to inform future strategies.

Product Thought Leadership Evangelist

• Contribute towards the development of product-centric thought leadership and drive effective distribution via various marketing channels.
• Lead ideation of strategic initiatives (product-related) leveraging vehicles like roundtables, thought-leadership webinars, articles, virtual events, partner events and others.
• Provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, and function as a subject matter expert for the development of content market assets.

Who we're looking for ?

• 5-7 years of Product marketing experience at enterprise B2B SaaS companies with AI/ML/automation capabilities.
• BE & MBA from a Tier-1 college in Business or Marketing will be preferred
• Go-getter, experienced in driving and launching GTM programs and product launches.
• A great storyteller with experience in building engaging content on presentation slides, email, long-form content, video, or snackable content.
• Curiosity to learn new topics, ability to research, assimilate and convey insights.
• Portfolio of impactful content, sales enablement materials, and customer-facing assets. Experience in developing messaging and positioning for a platform/ product suite.
• Worked well cross-functionally and across different levels in the organization