Product Marketing Specialist Interview Questions and Answers

The end-to-end funnel process of product marketing involves identifying target audience, creating awareness, generating interest, converting leads, and retaining customers.

• Identify target audience and create buyer personas

• Create awareness through advertising, content marketing, and social media

• Generate interest through lead magnets, email marketing, and webinars

• Convert leads through sales enablement, demos, and trials

• Retain customers through customer support, loyalty programs...read more