Yellow Diamond Senior Sales Officer Interview Questions and Answers

Q1. Tell me about market working and how can you improve your brand sale
Ans. 
Market working involves understanding customer needs and competition. Improving brand sale requires effective marketing strategies.
• Conduct market research to understand customer needs and preferences

• Analyze competition to identify unique selling points

• Develop effective marketing strategies to reach target audience

• Use social media and digital marketing to increase brand visibility

• Offer promotions and discounts to attrac...read more
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Q2. Do you khow outlet depth covege norms and route beat working
Ans. 
Yes, I am familiar with outlet depth coverage norms and route beat working.
• Outlet depth coverage norms refer to the number of outlets that a sales officer is expected to cover in a given area.

• Route beat working refers to the schedule and frequency of visits to these outlets.

• I have experience in creating and implementing route plans for sales officers to ensure maximum coverage and efficiency.

• I am also familiar with the...read more
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Q1. Self intro duction about background
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Q2. Previous work experience
Ans. 
I have over 5 years of experience in sales, with a proven track record of exceeding targets and building strong client relationships.
• Worked as a Sales Executive at XYZ Company for 3 years

• Promoted to Sales Manager at ABC Company, where I led a team to achieve a 20% increase in sales

• Implemented new sales strategies that resulted in a 30% growth in revenue

• Consistently met and exceeded sales targets by 15% each quarter
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Q3. Type of scheme in fmcg
Ans. 
In FMCG, schemes are promotional offers or discounts provided to customers to increase sales.
• Schemes can include buy one get one free, discounts on bulk purchases, free samples, loyalty programs, etc.

• They are designed to attract customers, increase brand loyalty, and boost sales.

• Examples include Coca-Cola offering a free glass with every purchase, Nestle providing discounts on family packs, and P&G offering gift vo
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Q4. Last salary drawan
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Q1. Product life cycle
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Q2. Roi
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Q1. Explain the basics of FMCG
Ans. 
FMCG stands for Fast Moving Consumer Goods, which are products that are sold quickly at relatively low cost.
• FMCG products have a short shelf life and are typically consumed or replaced within a short period of time.

• These products are high in demand, easily available, and affordable to most consumers.

• Examples of FMCG products include toiletries, packaged foods, beverages, and over-the-counter medications.
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Q2. Explain ND & WD and co-relate with ECO
Ans. 
ND & WD refer to Net Due and Working Days respectively, which are terms used in sales to track payment timelines. They are correlated with ECO (Expected Collection Outcome).
• ND (Net Due) refers to the number of days a payment is due after the invoice date.

• WD (Working Days) refers to the number of days it takes for a payment to be collected after the invoice date.

• ECO (Expected Collection Outcome) is a prediction of when ...read more
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Q3. How to prevent rate undercutting
Ans. 
Prevent rate undercutting by building strong relationships with clients, offering unique value propositions, and monitoring market trends.
• Build strong relationships with clients to increase loyalty and reduce the likelihood of them seeking lower rates elsewhere

• Offer unique value propositions that differentiate your product or service from competitors, making it less likely for clients to focus solely on price

• Monitor ma...read more
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Q4. How to prepare beat plan , considering DPL , STR etc.
Ans. 
Prepare beat plan by considering DPL, STR, etc.
• Analyze the Demand Planning List (DPL) to understand demand trends and patterns

• Consider the Sales Target Report (STR) to align beat plan with sales goals

• Identify high-potential areas for sales growth and prioritize them in the beat plan

• Allocate resources effectively based on market potential and competition

• Regularly review and adjust the beat plan based on performance and
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Give any general topice for finding i q knowledge of candidates

Q1. Discussion about experience, and our work culture gor last company
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60 question in 50 min

Q1. With RSM & ASM
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Q1. HR head finalised me
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Q2. Salary negotiation with HR Head & with junior HR.
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