WishLink Product Manager Interview Questions and Answers

Q1. Your product breakdown
Ans. 
My product breakdown includes market analysis, user research, feature prioritization, roadmap planning, and cross-functional collaboration.
• Market analysis to identify trends and competitors

• User research to understand customer needs and pain points

• Feature prioritization based on impact and feasibility

• Roadmap planning to align product development with business goals

• Cross-functional collaboration with engineering, design,
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Q2. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?
Ans. 
I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.
• Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.

• Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.

• Impl...read more
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Q3. You have innovated a teleprompter machine, create a GTM strategy for the same.
Ans. 
GTM strategy for a teleprompter machine innovation
• Identify target market segments (e.g. news broadcasters, public speakers)

• Develop pricing strategy based on value proposition and competition

• Create marketing materials showcasing benefits and features

• Establish partnerships with teleprompter software providers for integration

• Offer demos and trials to potential customers for feedback

• Utilize social media and industry events
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Q4. You are the PM of navigation in Google Maps. What is your north star metric
Ans. 
The north star metric for Google Maps navigation is user engagement through active users and time spent on the app.
• Increase in active users using Google Maps for navigation

• Increase in average time spent on the app per user

• Improvement in user retention rate

• Enhancement in user satisfaction and feedback

• Expansion of user base through new features and partnerships
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Q1. 1. Design a table reservation feature for Swiggy 2. Among your recently used apps, which one do you like & why 3. What resources do you use to stay up to date with prod mgmt
Ans. 
Designing a table reservation feature for Swiggy
• Allow users to search for restaurants with available tables

• Provide real-time availability and booking confirmation

• Allow users to specify their preferred table size and location

• Enable users to view and select available time slots

• Integrate with restaurant partners' reservation systems
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Q1. 1. RCA on why conversion is dropping in Flipkart 2. Design a navigational tool for a 3 year old 3. North star metric for Spotify
Ans. 
1. RCA on why conversion is dropping in Flipkart
• Analyze user behavior and identify any changes in the user journey

• Investigate any technical issues or bugs that may be affecting the conversion rate

• Review the effectiveness of marketing campaigns and promotions

• Analyze competitor strategies and pricing

• Collect feedback from customers to understand their pain points and areas of improvement
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Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
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Q1. How do you create a roadmap? How do you prioritise features?
Ans. 
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
• Identify business goals and objectives

• Gather feedback from stakeholders and customers

• Prioritize features based on impact and effort

• Create a timeline and milestones

• Align roadmap with company strategy and resources

• Regularly review and adjust roadmap as needed
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Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
Ans. 
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
• Translate product descriptions, user reviews, and customer support into vernacular languages

• Measure success through increased engagement and conversion...read more
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Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
Ans. 
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
• Actively listen to all parties involved in the conflict to understand their perspectives.

• Find common ground an...read more
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Q1. What is an app that you really admire? Why so?
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Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Problem solving and resume based discussion

Data and guesstimate

Q1. Why do you want to join Myntra?
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Q2. Design an end to end Ad platform
Ans. 
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
• Create a user-friendly interface for advertisers to create and manage their ads

• Develop a system to match ads with relevant publishers based on audience demographics and interests

• Provide real-time analytics to advertisers to track the performance of their ads

• Implement a payment system for advertisers to pay publishers for ad space

• ...read more
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Q1. Product Design questions
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Q1. Product Strategy Questions
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