Xapads Media Deputy Manager Interview Questions and Answers

Keyword intent check, and humanize an AI written blog

Q1. Previous working experience
Ans. 
I have 3 years of experience as a content writer for a digital marketing agency.
• Created engaging and SEO-friendly content for various clients

• Managed social media accounts and wrote blog posts

• Worked closely with the marketing team to develop content strategies
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Q2. Technical expertise
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A topic was given to do blog writing.

Q1. Introduce yourself
Ans. 
I am a passionate content writer with a background in journalism and a love for storytelling.
• Experienced in creating engaging and informative content for various platforms

• Skilled in conducting research and interviews to gather information

• Proficient in SEO techniques to optimize content for search engines

• Strong attention to detail and ability to meet deadlines

• Examples: Wrote articles for a digital marketing agency, crea
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Q2. What was your approach to do the assignment?
Ans. 
I approached the assignment by conducting thorough research, outlining key points, and crafting engaging content.
• Researched extensively on the topic to gather relevant information

• Outlined key points and structured the content logically

• Crafted engaging and informative content to meet the assignment requirements
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The usual- but lengthy nothing much to it

2 one hour interview

Q1. Experience and other such questions
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Q2. HR who really wasn't qualified to do technical interview asks technical questions
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Was given an assignment abt the brand I had to handle

Q1. Was asked to explain my assignment
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Q1. Work deck details Current Company Current CTC Expected CTC
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Blog
Social media copies

Q1. Can you provide a self-introduction?
Ans. 
Creative content writer with a passion for storytelling and a knack for engaging diverse audiences through compelling narratives.
• Background in English Literature, which enhances my writing skills.

• Experience in SEO content writing, improving website traffic by 30%.

• Worked with various industries, including technology and lifestyle.

• Strong research skills, ensuring accuracy and depth in every piece.

• Proficient in using tool...read more
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Q2. What is your work experience?
Ans. 
I have over five years of experience in content writing, specializing in SEO, blogs, and technical documentation.
• Developed SEO-optimized blog posts for a health and wellness website, increasing organic traffic by 40%.

• Created technical documentation for software products, ensuring clarity and usability for end-users.

• Collaborated with marketing teams to produce engaging social media content that boosted audience engageme...read more
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Q1. What is your process for writing content, and which tools do you use?
Ans. 
My writing process involves research, drafting, editing, and using various tools for efficiency and quality.
• 1. Research: I start by gathering information from credible sources to ensure accuracy. For example, using Google Scholar for academic articles.

• 2. Outlining: I create a structured outline to organize my thoughts and ensure a logical flow of ideas.

• 3. Drafting: I write the first draft without worrying too much abou...read more
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Four tasks were assigned.

Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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