WishLink Interview Questions and Answers

Q1. Can you provide an example of a situation where you had to adjust to a non-traditional work culture?
Ans. 
Yes, I once worked at a tech startup with a very casual and collaborative work environment.
• Adapted to flexible work hours and remote work options

• Participated in open discussions and brainstorming sessions

• Embraced a flat organizational structure with minimal hierarchy
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Q2. What strategies do you employ to attract top talent in competitive industries?
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Q3. Can you provide an example of how you managed a disagreement between two employees or teams?
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Q4. How do you handle underperforming employees during recruitment or probation periods?
Ans. 
I address underperforming employees during recruitment or probation periods by providing clear expectations, regular feedback, and support for improvement.
• Set clear performance expectations from the beginning

• Provide regular feedback on performance and areas for improvement

• Offer support and resources for development and improvement

• Document performance issues and progress for future reference

• Consider additional training
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Q5. How do you evaluate a candidate's suitability in terms of cultural fit for the organization?
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Q6. What is one of your biggest weaknesses, and how have you addressed it to improve?
Ans. 
One of my biggest weaknesses is time management. I have addressed it by prioritizing tasks, setting deadlines, and using time management tools.
• Prioritizing tasks based on importance and deadlines

• Setting specific deadlines for each task to stay on track

• Utilizing time management tools such as calendars and to-do lists

• Seeking feedback from colleagues on time management strategies
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Q7. Are you comfortable with flexible working hours that may include international time zones?
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Q8. How do you handle tight deadlines and high-pressure recruitment campaigns?
Ans. 
I prioritize tasks, stay organized, communicate effectively, and remain calm under pressure.
• Prioritize tasks based on urgency and importance

• Stay organized with detailed schedules and to-do lists

• Communicate effectively with team members and stakeholders

• Remain calm and focused to make rational decisions

• Utilize time management techniques like Pomodoro method or Eisenhower matrix

• Delegate tasks when necessary to meet deadli...read more
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Q9. What lessons have you learned from your previous roles that would be beneficial in your position at Moris Media?
Ans. 
I have learned the importance of effective communication, time management, and adaptability in previous roles.
• Effective communication skills helped me build strong relationships with candidates and hiring managers.

• Time management skills allowed me to prioritize tasks and meet deadlines efficiently.

• Adaptability helped me navigate through changes in recruitment processes and strategies.
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Q10. What interests you about working in the media industry, and how do you envision your contributions to our team?
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Q1. Tell us about yourself
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Q2. Showcase some of you projects
Ans. 
I have worked on projects involving website redesign, mobile app design, and user research.
• Redesigned company website to improve user experience and increase conversion rates

• Designed mobile app interface for seamless navigation and intuitive user interactions

• Conducted user research to gather feedback and make data-driven design decisions
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Q3. What are your favourite apps and why do you like them
Ans. 
My favorite apps are Instagram for its user-friendly interface and engaging content, Spotify for its personalized music recommendations, and Google Maps for its accurate navigation features.
• Instagram - user-friendly interface, engaging content

• Spotify - personalized music recommendations

• Google Maps - accurate navigation features
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Q4. What roles are you interested in?
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Q5. Where do you see yourself in 5 years?
Ans. 
In 5 years, I see myself as a seasoned UI/UX designer leading a team of designers, working on innovative projects, and continuously learning and growing in the field.
• Leading a team of designers

• Working on innovative projects

• Continuously learning and growing in the field
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Q1. To know basic details about my profile, if I match the profile criteria and company matches my expectations.
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There was a task provided to me for the role and I had to submit it within the provided timeline.

Q1. It was more related to my assignment, skills, and past experience. Situations I handled in the past. More of a practical round.
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Q1. Final discussion round.
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Q1. Are you planning pregnancy?
Ans. 
It is not appropriate to ask about pregnancy in a job interview as it is a personal matter.
• Politely redirect the conversation back to your qualifications and experience

• Explain that personal matters such as family planning are not relevant to the job

• Express that you are focused on your career and committed to your work
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Q2. Are you comfortable working late nights?
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Q1. SQL Window Functions and RANK, DENSE RANK Difference
Ans. 
SQL Window Functions like RANK and DENSE RANK are used to assign a rank to rows within a partition.
• RANK function assigns a unique rank to each distinct row within a partition.

• DENSE RANK function assigns a unique rank to each distinct row within a partition, but without any gaps.

• Both functions are used with the OVER() clause in SQL to define the partition and order of rows.
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Q2. Hadoop Default Replication Factor
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Q1. Tell me about yourself?
Ans. 
Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.
• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv
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Q2. Attribution models in Google ads?
Ans. 
Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.
• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more
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Q3. Define Ad Rank?
Ans. 
Ad Rank is a value used to determine the position of an ad on a search engine results page.
• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h
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