RSPL Group Brand Executive Interview Questions and Answers

Q1. Why HUL is for you
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Q2. Long term goals
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Q1. Case study on different scenarios
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Q1. Tell me about yourself
Ans. 
Experienced brand manager with a passion for creating impactful marketing strategies and driving brand growth.
• Over 5 years of experience in brand management

• Strong track record of developing successful marketing campaigns

• Skilled in market research and analysis

• Proven ability to collaborate with cross-functional teams

• Passionate about building and maintaining brand identity
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Q1. What are the most memorable marketing campaigns done and how did you contribute to it?
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One of the most memorable marketing campaigns I contributed to was the 'Share a Coke' campaign.
• Collaborated with cross-functional teams to develop personalized Coke bottles with customer names

• Implemented social media strategies to encourage user-generated content and engagement

• Analyzed consumer feedback and sales data to optimize campaign effectiveness
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Q2. Portfolio size, P&L understanding
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Q1. I meet RH for first round
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Q2. Relative my role only
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Q1. Background and self verification
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Q1. About work experience and interested category
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Q1. Work experience related questions
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Verbal, Quantitative, Reasoning, Marketing Analytics, Psychometric

Q1. Work experience related questions
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Q1. Tell me something about yourself
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Q2. What do you know about DS group
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Q3. Why should we consider you over other candidates
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Q4. What are your key strength
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Q5. What is your weakness
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Q6. Why should we hire you
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Q7. What are your key achievements
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Q8. Where do you see yourself in next 5 years
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Q9. What is brand equity
Ans. 
Brand equity refers to the value a brand holds in the minds of consumers.
• It is the perception and reputation of a brand in the market.

• It is the added value a brand provides to a product or service.

• It is built over time through consistent messaging, quality, and customer experience.

• Examples include Apple, Coca-Cola, and Nike.

• Brand equity can be measured through brand awareness, loyalty, and perceived quality.
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Q10. What is brand positioning
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Brand positioning is the process of creating a unique image and identity for a brand in the minds of consumers.
• It involves identifying the target audience and their needs

• It requires understanding the competition and differentiating the brand

• It involves creating a unique value proposition and messaging

• It should be consistent across all marketing channels

• Examples include Apple's premium and innovative image, Nike's focus
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Q11. What is brand architecture
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Brand architecture refers to the hierarchy and relationship between a company's brands and sub-brands.
• It defines the structure of a company's brand portfolio

• It helps to ensure consistency and clarity in brand messaging

• It can be categorized into three types: monolithic, endorsed, and freestanding

• Examples include Procter & Gamble's brand architecture, which includes sub-brands such as Tide, Pampers, and Gillette

• Brand arc...read more
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Q12. What is qualitative and quantitative research
Ans. 
Qualitative research is exploratory and subjective while quantitative research is numerical and objective.
• Qualitative research involves collecting non-numerical data through methods such as interviews, focus groups, and observations.

• Quantitative research involves collecting numerical data through methods such as surveys, experiments, and statistical analysis.

• Qualitative research is used to gain insights and understandi...read more
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Q13. Have you handled any tvc
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Q1. Take us through your profile
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Q2. What are your strength
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Q1. About the roles and technical knowledge
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Q1. Product costing and overall marketing campaigns
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