Raymond Lifestyle Limited Sales & Marketing Interview Questions and Answers

In aptitude test questions were asked regarding to the general competition.

In GD they gives us one case and a current affairs topic.

Q1. Questions were asked was related to the introduction, why I want to join that company?, why should I hire you?
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Q2. Why should I hire you?
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Q3. Why should you want to join this company?
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Q4. Tell me about yourself.
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Q1. Ready to challenges, innovative skills for team handling high targets vs achievement with motivation team
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Q2. Objection handling excellent skills
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GD: Your airplane caught fire and you’ve landed in a forest. Rank in order things that are necessary for you and your group from 1 to 15.

Q1. General HR Questions.
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Q1. Guesstimate: No of premium shampoos sold in India.
Ans. 
Approximately 10 million premium shampoos are sold in India annually.
• Premium shampoos are typically priced higher than regular shampoos and are marketed towards a more affluent demographic.

• The Indian hair care market is estimated to be worth around $2.5 billion, with a growth rate of 18% per year.

• Major players in the Indian hair care market include Hindustan Unilever, Procter & Gamble, and L'Oreal.

• Factors that may affe...read more
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Q2. Marketing strategy: For a premium shampoo launched by ITC.
Ans. 
The marketing strategy for ITC's premium shampoo should focus on highlighting its unique features and benefits to target high-end consumers.
• Identify the target audience and their preferences

• Emphasize the premium quality and exclusive ingredients used in the shampoo

• Create a strong brand image through effective advertising and packaging

• Offer attractive discounts and promotions to encourage trial and repeat purchases

• Lever...read more
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1. Case Discussion (8-10 participants, 3 evaluators, 20 minutes for reading and discussion combined, no cap on reading time).

2. The case discusses about a person who dies due to negligence of multiple parties involved.

3.Firstly we had to rank the responsible parties individually and then form a group ranking based on our discussion and (100%) consensus.

Q1. Duration: 30-40 minutes, Panel: 1 Female, 1 Male. Tell us something about yourself.
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Situation based GD to select a leader consensually.

a, All members were given 1 pager case depicting the situation of a plane crash and the character
sketches of 5 persons out of which we had to
choose one leader.

b, Arriving at Consensus was mandated in the
beginning.

Q1. Tell us about yourself(emphasis on family background).
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Q2. ITC has Engage perfume range coming up. Estimate the number of premium perfume bottles sold in Lucknow.
Ans. 
The estimated number of premium perfume bottles sold in Lucknow for ITC's Engage range is currently unavailable.
• Without access to sales data, it is impossible to estimate the number of bottles sold.

• Factors such as marketing, pricing, and competition can all impact sales.

• ITC's previous sales data for similar products and Lucknow's market trends could provide insight.

• Conducting market research and surveys could also help
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Q3. Why ITC?
Ans. 
ITC is a leading conglomerate with a diverse portfolio and a strong focus on sustainability.
• ITC has a strong presence in multiple industries such as FMCG, hospitality, paperboards, and packaging.

• The company has a reputation for innovation and sustainability, with a focus on reducing its carbon footprint and promoting responsible sourcing.

• ITC's commitment to social responsibility is reflected in its various initiatives,...read more
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Q4. What are the new trends in FMCG sector?
Ans. 
Increased focus on health and wellness, e-commerce, sustainability, and personalization.
• Health and wellness products are gaining popularity due to the pandemic.

• E-commerce is becoming more important as consumers shift towards online shopping.

• Sustainability is a growing concern among consumers, leading to increased demand for eco-friendly products and packaging.

• Personalization is becoming more prevalent as companies use ...read more
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Q5. How is societal marketing relevant to the consumers?
Ans. 
Societal marketing focuses on meeting the needs of consumers while also addressing social issues and concerns.
• Societal marketing aims to create a positive impact on society and the environment

• It helps consumers make informed decisions about products and services

• Examples include companies promoting eco-friendly products or supporting social causes

• Societal marketing can also improve brand reputation and customer loyalty
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Q6. Any situation of conflict faced and your actions in response to it?
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Q7. How do you feel about ITC creating value on one hand and selling cigarettes on the other?
Ans. 
ITC's value creation and cigarette sales are two separate aspects of their business model.
• ITC is a diversified conglomerate with multiple business verticals

• The company's cigarette business is a major revenue generator

• ITC has also been focusing on creating value through sustainable practices and CSR initiatives

• The two aspects of the business are not mutually exclusive and can coexist

• ITC's value creation efforts can also...read more
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Knowledge multiple discussion

Q1. Name experience good looking
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