Raymond Lifestyle Limited Sales & Marketing Interview Questions and Answers

Q1. Difference between consumer and customer.
Ans. 
A consumer is the end user of a product or service, while a customer is the one who purchases it.
• A consumer is the one who uses the product or service, while a customer is the one who pays for it.

• Consumers can be individuals or organizations, while customers are usually individuals or businesses.

• For example, a person who buys a coffee from a café is the customer, while the person who drinks the coffee is the consumer.
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Q2. What is cos(phi)? And its significance?
Ans. 
cos(phi) is the cosine of the angle between the voltage and current in an AC circuit.
• It is a measure of the power factor in an AC circuit.

• It ranges from -1 to 1.

• A power factor of 1 means the voltage and current are in phase.

• A power factor of 0 means the voltage and current are out of phase.

• A power factor of -1 means the voltage and current are 180 degrees out of phase.
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Q3. How will you explain cos(phi) in lay man terms?
Ans. 
Cosine of the angle between voltage and current in an AC circuit.
• Cos(phi) is a measure of how efficiently electrical power is being used in an AC circuit.

• It represents the cosine of the angle between the voltage and current waveforms.

• A high cos(phi) value indicates that the circuit is using power efficiently, while a low value indicates wastage.

• For example, a motor with a low cos(phi) value will consume more power than...read more
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Q4. Titan is coming in wearable's market, what new features will you add to the fit band?
Ans. 
We will add advanced health monitoring features such as blood oxygen level monitoring and stress tracking.
• Blood oxygen level monitoring to track oxygen saturation levels in the blood

• Stress tracking to monitor stress levels and provide recommendations for stress management

• Integration with third-party health apps for a more comprehensive health tracking experience
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Q5. Explain the product development for cycle for fit band?
Ans. 
The product development cycle for fit band involves ideation, research, design, testing, and launch.
• Ideation: Brainstorming and generating ideas for the fit band.

• Research: Conducting market research and analyzing customer needs.

• Design: Creating a prototype and finalizing the design.

• Testing: Conducting various tests to ensure the fit band meets quality standards.

• Launch: Introducing the fit band to the market and promoti
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Q6. On what factor will you decide to launch fit band in market or not?
Ans. 
We will decide to launch fit band in market based on market research, product development, and financial analysis.
• Conduct market research to identify demand and competition

• Develop a high-quality product with unique features

• Analyze financial feasibility and potential profitability

• Consider regulatory requirements and potential legal issues

• Evaluate distribution channels and marketing strategies

• Assess potential risks and c
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Q7. Pricing of the product is done at what stage in product development lifecycle?
Ans. 
Pricing is done in the later stages of product development lifecycle.
• Pricing is usually done after the product has been developed and tested.

• It is important to consider production costs, competition, and target market when setting the price.

• Pricing can be adjusted throughout the product's lifecycle based on market demand and competition.

• For example, Apple sets the price of their new iPhone models after they have been d
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Knowledge multiple discussion

Q1. Name experience good looking
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The situation was to rank employees of a company in descending order of their priority to receive the company's housing facility. There were 6 characters in the situation, with different living conditions. We had to decide the rank based on various parameters - experience in the company, monetary situation, need for their quick response in the company campus. The moderators were looking for people to lead the GD in a structured fashion, with detailed discussion on each of the characters.

Q1. Tell us something about yourself.
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Q2. Tell me the last two significant changes that you took up.
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Q3. Why not continue with a tech company when you have a strong tech background? Why FMCG?
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Q4. Do you know that cigarettes are a big part of ITC's business? What are your thoughts on selling cigarettes?
Ans. 
ITC's business includes cigarettes. Thoughts on selling them?
• I am aware of ITC's business and their involvement in the cigarette industry

• As a sales and marketing professional, my job is to promote and sell the products of the company I work for

• However, I also understand the health risks associated with smoking and the ethical concerns surrounding the sale of cigarettes

• It is important to strike a balance between busines...read more
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Q5. How would you sell premium cigarettes in small paan shops in Tamil Nadu?
Ans. 
To sell premium cigarettes in small paan shops in Tamil Nadu, we need to focus on the quality and exclusivity of the product.
• Highlight the premium quality of the cigarettes and how they are different from regular cigarettes

• Offer exclusive deals and discounts to the paan shop owners to encourage them to stock the product

• Conduct tastings and samplings to allow customers to try the product before purchasing

• Create a buzz a...read more
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Q6. How would you ensure sales of premium soaps in small shops?
Ans. 
By building relationships with shop owners and offering incentives for promoting premium soaps.
• Establish a rapport with small shop owners and educate them on the benefits of premium soaps.

• Offer discounts or promotions for the shop owners to promote the premium soaps to their customers.

• Provide attractive displays and signage to draw attention to the premium soaps.

• Host in-store events or demonstrations to showcase the qu...read more
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Q7. Do you know of our new launches?
Ans. 
Yes, I am aware of your new launches.
• I have been keeping up with your company's news and updates.

• I have also done some research on your website and social media pages.

• I am particularly interested in your new product line for the upcoming season.

• I believe these new launches will help your company stay ahead of the competition.
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Q8. Prepare up with a product launch plan for the milkshake.
Ans. 
Launch a new milkshake product with a targeted marketing campaign and strategic partnerships.
• Conduct market research to identify target audience and preferences

• Develop unique flavors and packaging to stand out in the market

• Partner with popular cafes and restaurants to offer the milkshake on their menu

• Create a social media campaign with influencers and user-generated content

• Offer promotions and discounts to encourage tr
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Q9. Tell me an ITC product that you use.
Ans. 
I use ITC's Sunfeast Dark Fantasy biscuits.
• I love the rich chocolate flavor and the crunchy texture.

• They are perfect for snacking or as a dessert.

• I often buy them in bulk to share with my colleagues at work.

• They are widely available in supermarkets and online stores.
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Q10. Do you know the price of your deodorant?
Ans. 
Yes, the price of my deodorant is $3.99.
• The price of my deodorant is $3.99

• I purchase it from my local drugstore

• It is a popular brand and scent

• The price may vary depending on the store and location
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Q11. How would you sell Engage Deodorant in a Paan shop in Indiranagar (a posh Bangalore area)?
Ans. 
Engage Deodorant - Stay fresh and confident all day long!
• Highlight the long-lasting fragrance of Engage Deodorant

• Emphasize the importance of smelling good in a posh area like Indiranagar

• Offer a special discount or combo offer for customers who buy paan and Engage Deodorant together

• Display the product prominently near the cash counter to catch the customer's eye

• Use attractive packaging and branding to make the product s
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Q12. Why don't you tell me a word or a phrase that describes ITC for you?
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In aptitude test questions were asked regarding to the general competition.

In GD they gives us one case and a current affairs topic.

Q1. Questions were asked was related to the introduction, why I want to join that company?, why should I hire you?
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Q2. Why should I hire you?
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Q3. Why should you want to join this company?
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Q4. Tell me about yourself.
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