Oaknet Healthcare Interview Questions and Answers

Brand plan on a product

Q1. How do you make a brand plan
Ans. 
A brand plan is a strategic document outlining the goals, tactics, and timeline for building and promoting a brand.
• Define brand objectives and target audience

• Conduct market research to understand competition and consumer preferences

• Develop brand positioning and messaging

• Create a marketing mix including advertising, PR, and digital strategies

• Set measurable goals and KPIs to track success

• Allocate budget and resources acc...read more
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Q1. Basics on job responsibilities , personal and professional details , market knowledge , product knowledge
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Q2. Some case studies was given and asked how to handle this situation
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Q1. More or less same as above
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Multiple assignments asked within short duration

Brand plan in new launch molecule

Q1. Tell about STP in marketing
Ans. 
STP in marketing stands for Segmentation, Targeting, and Positioning. It is a strategic approach to marketing that helps businesses identify and reach their target audience.
• Segmentation involves dividing the market into distinct groups of consumers with similar needs and characteristics.

• Targeting is the process of selecting one or more of these segments to focus on based on factors like size, growth potential, and comp...read more
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Q2. Tell your brand initiatives
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Q1. Describe yourself
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Q1. Technical strength
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