GPM Interview Questions and Answers

STP in marketing stands for Segmentation, Targeting, and Positioning. It is a strategic approach to marketing that helps businesses identify and reach their target audience.

• Segmentation involves dividing the market into distinct groups of consumers with similar needs and characteristics.

• Targeting is the process of selecting one or more of these segments to focus on based on factors like size, growth potential, and competition.

• Positioning involves creating a unique and desirab...read more