Oaknet Healthcare GPM Interview Questions and Answers

Multiple assignments asked within short duration

Brand plan in new launch molecule

Q1. Tell about STP in marketing
Ans. 
STP in marketing stands for Segmentation, Targeting, and Positioning. It is a strategic approach to marketing that helps businesses identify and reach their target audience.
• Segmentation involves dividing the market into distinct groups of consumers with similar needs and characteristics.

• Targeting is the process of selecting one or more of these segments to focus on based on factors like size, growth potential, and comp...read more
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Q2. Tell your brand initiatives
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