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Mediamint Interview Questions and Answers
21 Interview questions
Programmatic advertising automates the buying and selling of online ad space using technology and data-driven algorithms.
Uses real-time bidding (RTB) to purchase ad space instantly.
Involves platforms like Google Ads and Facebook Ads for targeted campaigns.
Allows advertisers to reach specific audiences based on data such as demographics and online behavior.
Example: A shoe retailer uses programmatic ads to target us...
CTR (Click-Through Rate) measures the effectiveness of online ads by calculating the ratio of clicks to impressions.
CTR is calculated as (Clicks / Impressions) * 100.
A higher CTR indicates that users find the ad relevant and engaging.
For example, if an ad receives 100 clicks and 1,000 impressions, the CTR is 10%.
CTR can vary by industry; for instance, a good CTR for retail might be around 2-5%.
Improving CTR can in...
CPA in Google Ads stands for Cost Per Acquisition, measuring the cost to acquire a customer through advertising.
CPA = Total Cost of Campaign / Total Conversions. For example, if you spend $500 and get 10 conversions, CPA = $50.
Lower CPA indicates more efficient ad spending. Aim to reduce CPA over time by optimizing campaigns.
Use CPA to set budgets and forecast ROI. If your CPA is $50 and your customer lifetime val...
Apologizing for being late to a meeting and explaining the reason professionally.
Start with a polite greeting, e.g., 'Dear [Manager's Name],'
Acknowledge the delay: 'I apologize for being late to the meeting today.'
Provide a brief explanation: 'I was caught in unexpected traffic due to road construction.'
Express understanding of the impact: 'I understand that my tardiness may have disrupted the agenda.'
Reassure com...
The most complex implementation I have done involved integrating multiple legacy systems with a new software platform for a large financial institution.
Coordinating with multiple teams to understand the existing systems and their functionalities
Mapping out data flows and dependencies between the legacy systems and the new platform
Developing custom integration solutions to ensure seamless communication between the ...
A firewall is a network security device that monitors and controls incoming and outgoing network traffic.
Firewalls act as a barrier between internal and external networks, filtering traffic based on predefined rules.
They can be hardware or software-based.
Firewalls can be configured to allow or block specific types of traffic, such as certain ports or protocols.
They provide protection against unauthorized access, m...
Search term report can be classified based on various parameters such as search volume, click-through rate, conversion rate, etc.
Classify based on search volume: high, medium, low
Classify based on click-through rate: high, medium, low
Classify based on conversion rate: high, medium, low
Combine the above parameters to create a comprehensive classification system
Example: A search term with high search volume, high cl...
Start the day with a plan and positive mindset
Create a to-do list for the day
Meditate or do some light exercise to clear your mind
Eat a healthy breakfast to fuel your body
Review any important meetings or deadlines for the week
Set achievable goals for the day
Stay positive and motivated throughout the day
Retargeting is when ads follow you after visiting a website or searching for a product.
After searching for a product on Amazon, ads for that product appear on other websites
Ads for a hotel you looked at on Booking.com follow you on social media
After browsing a clothing website, ads for that brand appear on your Instagram feed
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
Retargeting uses cookies to track user behavior and display targeted ads to them.
It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.
Retargeting can be done on various platforms such as social media, search engines, and display networks.
Ex...
Mediamint Interview Experiences
35 interviews found
Anonymous
I applied via Referral and was interviewed in Nov 2024. There were 3 interview rounds.
A basic test that is easy to pass.
(2 Questions)
- Q1. Two question was there
- Q2. About to write a email to your manager by telling you were late for meeting
- Ans.
Apologizing for being late to a meeting and explaining the reason professionally.
Start with a polite greeting, e.g., 'Dear [Manager's Name],'
Acknowledge the delay: 'I apologize for being late to the meeting today.'
Provide a brief explanation: 'I was caught in unexpected traffic due to road construction.'
Express understanding of the impact: 'I understand that my tardiness may have disrupted the agenda.'
Reassure commitme...
(2 Questions)
- Q1. Introduction and basic question were asked through resume
- Q2. What do you know about digital markrting
- Ans.
Digital marketing encompasses online strategies to promote products and services through various digital channels.
Search Engine Optimization (SEO): Enhancing website visibility on search engines. Example: Using keywords to rank higher on Google.
Social Media Marketing: Promoting products on platforms like Facebook and Instagram. Example: Running targeted ads to reach specific demographics.
Content Marketing: Creating val...
The student Of iter
I applied via Campus Placement and was interviewed in Nov 2024. There were 3 interview rounds.
It is easy to solve and understand.
Simple to solve and easy to calculate
(2 Questions)
- Q1. Can you tell me about yourself? What are your hobbies? What is digital marketing?
- Q2. Ask me any questions
Interview Preparation Tips
(1 Question)
- Q1. Question based on the current role and general HR related questions
(1 Question)
- Q1. Excel related questions were asked to solve based on given problem statement
(1 Question)
- Q1. HR round with scenario based questions
Selected
I applied via Campus Placement and was interviewed in Sep 2023. There were 2 interview rounds.
(2 Questions)
- Q1. Tell me about yourself
- Q2. What’s your biggest achievement
(2 Questions)
- Q1. Tell me about yourself
- Q2. Why do you want to join us
Interview Preparation Tips
Selected
I applied via Approached by Company and was interviewed in Jul 2023. There were 2 interview rounds.
(4 Questions)
- Q1. What is active directory? What members server, DHCP, dns server
- Ans.
Active Directory is a directory service developed by Microsoft for Windows domain networks.
Active Directory is used to manage and organize resources in a network environment.
It provides a centralized database for storing and managing information about network resources such as users, computers, and printers.
Active Directory uses a hierarchical structure with domains, trees, and forests to organize network objects.
It en...
- Q2. What is firewall, function and configuration.
- Ans.
A firewall is a network security device that monitors and controls incoming and outgoing network traffic.
Firewalls act as a barrier between internal and external networks, filtering traffic based on predefined rules.
They can be hardware or software-based.
Firewalls can be configured to allow or block specific types of traffic, such as certain ports or protocols.
They provide protection against unauthorized access, malwar...
- Q3. What it IT infrastructure, what are the requirements for a infrastructure to set-up.
- Ans.
IT infrastructure refers to the hardware, software, networks, and facilities required to support an organization's IT environment.
Hardware: Servers, computers, storage devices
Software: Operating systems, applications, databases
Networks: Routers, switches, firewalls
Facilities: Data centers, power supply, cooling systems
Requirements: Scalability, reliability, security, performance
Examples: Setting up a server room, confi...
- Q4. What is switched, hub, what is subnetiting. How to configure router.
- Ans.
A switch is a networking device that connects devices on a local area network (LAN). A hub is a simpler device that broadcasts data to all connected devices. Subnetting is dividing a network into smaller subnetworks. Configuring a router involves setting up IP addresses, routing protocols, and security settings.
A switch is more intelligent than a hub as it can direct data to specific devices based on their MAC addresse...
(2 Questions)
- Q1. About your self.
- Q2. Previous experience and company details and work process
Interview Preparation Tips
Skills evaluated in this interview
vaibhav solanki
I applied via Recruitment Consulltant and was interviewed in Dec 2023. There was 1 interview round.
(1 Question)
- Q1. Tell me about yourself? situation based question how to set up a campaign basic metric for a campaign
(1 Question)
- Q1. What is your long term goal
Programmatic advertisement
(1 Question)
- Q1. Self introduction
Selected
I applied via Campus Placement and was interviewed in Apr 2023. There were 3 interview rounds.
(1 Question)
- Q1. Are you comfirtable with night shift?
(1 Question)
- Q1. Can you please explain your media plan?
I applied via Naukri.com and was interviewed before Jun 2023. There was 1 interview round.
(1 Question)
- Q1. Explain about cm360
- Ans.
cm360 is a comprehensive digital marketing platform by Adobe for managing campaigns, analyzing data, and optimizing performance.
cm360 offers tools for ad operations, campaign management, audience segmentation, and reporting.
It allows users to track and analyze campaign performance across multiple channels such as display, search, social, and email.
Users can create customized reports and dashboards to monitor key metric...
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Mediamint Interviews By Designations
- Mediamint Associate Interview Questions
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4-8 Yrs
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5-8 Yrs
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|
Campaign Manager
300
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|  ₹4.5 L/yr - ₹9.6 L/yr |
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Associate
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|
Ad Operations Associate
166
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| ₹2.5 L/yr - ₹7.7 L/yr |
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Associate2
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| ₹4.3 L/yr - ₹9.5 L/yr |
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67
salaries
| ₹9 L/yr - ₹14.5 L/yr |
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