Mediamint Digital Marketer Interview Questions and Answers

Optimisation tips for search ads

• Use relevant keywords in ad copy and landing pages

• Utilize ad extensions to provide additional information

• Regularly monitor and adjust bids based on performance data

• Test different ad variations to see what resonates with your audience

Different types of project models include transaction-based and shared services.

• Transaction-based projects involve one-time transactions or deals, such as mergers and acquisitions.

• Shared services projects involve the sharing of resources and services among different departments or organizations.

• Examples of transaction-based projects include implementing a new software system or launching a marketing campaign.

• Examples o...read more

Allocate budgets based on campaign goals, target audience, and channels.

• Identify campaign goals and objectives

• Understand target audience demographics and behaviors

• Allocate budget based on channels that reach target audience effectively

• Consider cost per acquisition (CPA) and return on investment (ROI)

• Monitor and adjust budget allocation based on campaign performance