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I applied via Naukri.com and was interviewed before Jun 2023. There was 1 interview round.
cm360 is a comprehensive digital marketing platform by Adobe for managing campaigns, analyzing data, and optimizing performance.
cm360 offers tools for ad operations, campaign management, audience segmentation, and reporting.
It allows users to track and analyze campaign performance across multiple channels such as display, search, social, and email.
Users can create customized reports and dashboards to monitor key metric...
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I applied via Approached by Company and was interviewed before Jun 2023. There was 1 interview round.
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
To improve CTR in Facebook ads, focus on targeting, ad relevance, and ad format.
Use precise targeting to reach the right audience
Create relevant and engaging ad content
Experiment with different ad formats, such as video or carousel ads
Include a clear call-to-action in the ad
Regularly monitor and optimize the ad performance
I applied via LinkedIn and was interviewed before Apr 2022. There were 2 interview rounds.
posted on 3 Feb 2022
I applied via Naukri.com and was interviewed before Feb 2021. There were 2 interview rounds.
I have the necessary skills, experience, and passion for the role of Ad Operations Executive.
I have a strong background in digital advertising and ad operations.
I am highly skilled in using ad serving platforms and tools such as Google Ad Manager and DoubleClick.
I have a proven track record of optimizing ad campaigns and improving performance metrics.
I am detail-oriented and have excellent analytical skills, which are ...
In 5 years, I see myself as a senior Ad Operations Executive, leading a team and driving successful advertising campaigns.
Leading a team of Ad Operations professionals
Driving successful advertising campaigns
Continuously staying updated with industry trends and technologies
Building strong relationships with clients and stakeholders
Contributing to the growth and success of the company
My strengths include attention to detail, problem-solving skills, and ability to work under pressure. My weaknesses include public speaking and time management.
Strength: Attention to detail - I have a keen eye for spotting errors and inconsistencies in ad campaigns.
Strength: Problem-solving skills - I enjoy finding creative solutions to challenges that arise in ad operations.
Strength: Ability to work under pressure - I...
I am an experienced Ad Operations Executive with a strong background in managing digital advertising campaigns.
I have worked in the ad operations field for over 5 years.
I am proficient in using ad serving platforms such as Google Ad Manager and DoubleClick.
I have successfully managed large-scale advertising campaigns for clients in various industries.
I am skilled in optimizing ad performance and maximizing ROI.
I have a...
Digital marketing refers to the use of digital channels and technologies to promote products or services.
It involves various online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.
Digital marketing aims to reach and engage with a target audience through digital platforms like websites, mobile apps, and social media platforms.
It allows busines...
posted on 24 Jul 2024
In digital marketing, hierarchy in DV360 and CM360 refers to the structure of campaigns, ad groups, and creatives.
DV360 (Display & Video 360) hierarchy includes advertiser, insertion order, line item, and creative.
CM360 (Campaign Manager 360) hierarchy includes advertiser, campaign, placement, and creative.
Both platforms allow for organizing and managing campaigns at different levels of granularity.
Understanding hierar...
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Campaign Manager
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Associate
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Ad Operations Associate
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