Media.net Software Services (India) Senior Associate Interview Questions and Answers

Polymorphism is a key feature of OOP in C#. Extension methods allow adding new functionality to existing types.

• Polymorphism allows objects of different classes to be treated as if they are of the same type.

• Extension methods are static methods that can be called as if they were instance methods of the extended type.

• Polymorphism and extension methods can be used together to add new behavior to existing types without modi...read more

Angular is a framework for building web applications using TypeScript, which is a superset of JavaScript.

• Angular provides a structure for building web applications using components, services, and modules.

• TypeScript is a statically typed language that provides better tooling and error checking than JavaScript.

• Services in Angular are used for sharing data and functionality across components.

• Components in Angular are the ...read more

The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.

• Planning involves identifying the scope, objectives, and risks of the ISMS.

• Implementation involves designing and implementing controls to mitigate identified risks.

• Monitoring involves regular checks to ensure the controls are effective.

• Review involves assessing the effectiveness of the ISMS and identifying...read more

Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.

• Identify potential risks

• Analyze the likelihood and impact of each risk

• Evaluate the risks to determine their priority

• Develop a plan to mitigate or manage the risks

• Monitor and review the risks regularly

Annex A controls are the information security controls listed in ISO 27001 standard.

• Annex A contains 114 controls categorized into 14 sections.

• These controls are designed to ensure the confidentiality, integrity, and availability of information.

• Examples of controls include access control, asset management, cryptography, incident management, and more.

• Organizations must select and implement controls based on their risk a...read more

ROAS for leads campaigns is calculated by dividing the revenue generated by the cost of the campaign.

• Calculate the total revenue generated from the leads campaign.

• Calculate the total cost of the campaign, including ad spend and any other expenses.

• Divide the revenue by the cost to get the ROAS.

• For example, if a leads campaign generated $10,000 in revenue and cost $2,000 to run, the ROAS would be 5 ($10,000 / $2,000).

GA is used to analyze website traffic and user behavior.

• To track website traffic and user behavior

• To identify popular pages and content

• To optimize website performance and user experience

• To measure the effectiveness of marketing campaigns

• To identify and fix website issues

• To make data-driven decisions

• To improve website SEO

• To create custom reports and dashboards

Programmatic advertising automates the buying and selling of online ad space using technology and data-driven algorithms.

• Uses real-time bidding (RTB) to purchase ad space instantly.

• Involves platforms like Google Ads and Facebook Ads for targeted campaigns.

• Allows advertisers to reach specific audiences based on data such as demographics and online behavior.

• Example: A shoe retailer uses programmatic ads to target users w...read more

To optimize an under-delivering campaign, analyze data, adjust targeting, and refine creatives for better performance.

• Review campaign metrics: Check impressions, clicks, and conversions to identify where the drop-off occurs.

• Adjust targeting: Refine audience segments based on performance data. For example, if a specific age group is underperforming, consider reallocating budget to higher-performing segments.

• Increase bud...read more

CTR (Click-Through Rate) measures the effectiveness of online ads by calculating the ratio of clicks to impressions.

• CTR is calculated as (Clicks / Impressions) * 100.

• A higher CTR indicates that users find the ad relevant and engaging.

• For example, if an ad receives 100 clicks and 1,000 impressions, the CTR is 10%.

• CTR can vary by industry; for instance, a good CTR for retail might be around 2-5%.

• Improving CTR can involve...read more

CPA in Google Ads stands for Cost Per Acquisition, measuring the cost to acquire a customer through advertising.

• CPA = Total Cost of Campaign / Total Conversions. For example, if you spend $500 and get 10 conversions, CPA = $50.

• Lower CPA indicates more efficient ad spending. Aim to reduce CPA over time by optimizing campaigns.

• Use CPA to set budgets and forecast ROI. If your CPA is $50 and your customer lifetime value is...read more

Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.

• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more

Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.

• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more