Cognizant Senior Digital Marketing Executive Interview Questions, Process, and Tips

Experienced digital marketer with a passion for data-driven strategies and creative campaigns.

• Over 5 years of experience in digital marketing

• Proficient in SEO, SEM, social media marketing, and email marketing

• Managed successful campaigns for e-commerce and B2B clients

• Strong analytical skills and ability to interpret data to drive marketing decisions

I have a proven track record of driving successful digital marketing campaigns and a strong understanding of the latest trends and technologies.

• I have X years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.

• I have successfully increased website traffic by X% and conversion rates by X% in my previous roles.

• I am proficient in using analytics tools such as Google Analytics and have...read more

CPC stands for Cost Per Click. Digital marketing is the use of online channels to promote products or services.

• CPC is a pricing model used in online advertising where advertisers pay a fee each time their ad is clicked.

• Digital marketing encompasses various online strategies such as SEO, social media marketing, email marketing, and content marketing.

• It allows businesses to reach a wider audience, track performance metri...read more

Target ROAS (Return on Ad Spend) is a digital marketing metric that helps advertisers set a target for the revenue generated from their advertising campaigns compared to the cost of those campaigns.

• Target ROAS is calculated by dividing the revenue generated from ads by the cost of those ads.

• It helps advertisers optimize their campaigns to achieve a specific return on investment.

• For example, if a company wants to achiev...read more

Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.

• It helps in understanding the effectiveness of different marketing channels.

• It helps in optimizing marketing campaigns by identifying the most effective channels.

• There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.

• For ...read more

There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.

• Custom audiences are created by uploading a list of existing customers or website visitors.

• Lookalike audiences are created based on the characteristics of an existing custom audience.

• Saved audiences are created by selecting specific demographics, interests, and behaviors.

• Other types of audiences in...read more