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Accenture Digital Marketing Analyst Interview Questions and Answers

Updated 1 Mar 2024

Accenture Digital Marketing Analyst Interview Experiences

5 interviews found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Company Website and was interviewed in Feb 2024. There was 1 interview round.

Round 1 - Telephonic Call 

(2 Questions)

  • Q1. Basic introduction
  • Q2. Your work and contribution
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Mar 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

Reasoning, English grammar,Ex question

Round 3 - HR 

(3 Questions)

  • Q1. Work related questions
  • Q2. Experience related questions
  • Q3. Skills & education background questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Be tharo in what you worked, what you studied & communication skills

Digital Marketing Analyst Interview Questions Asked at Other Companies

Q1. What are the different platforms used for Digital Marketing
Q2. Explain how you integrate social media analytics tools to measure ... read more
Q3. How is the Budget split done and the weightage of the same
Q4. How you will identify the trends on digital platforms for the ser ... read more
asked in Growisto
Q5. Estimate number of people watching Netflix in a day in India

I applied via Referral and was interviewed in Dec 2020. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. About communication skills

Interview Preparation Tips

Interview preparation tips for other job seekers - Communication skills is the best way to convey your knowledge but there is some lag of communication it's not meant to be not talented. I have faced that same situation. Please consider their ideas and thoughts of creativity, find the talent with in them and give an opportunity to freshers to prove their talent. Please don't reject them with some other reasons especially for married women. I got married in 2017, after 2yrs of gap i want to restart my career. I need financial support that's why am attending for interviews. So many intervewiers showing interest on that gap not on my talent and my interest. That's why i am requesting you to recruit people with talent.

I applied via Naukri.com and was interviewed before Dec 2020. There were 3 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Why you want to apply
  • Q2. Expertise in same field.
  • Q3. Technical knowledge about hardware
  • Q4. Experience in tech support

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident. Always think and repsonse.

Accenture interview questions for designations

 Senior Digital Marketing Analyst

 (1)

 Digital Marketing Executive

 (4)

 Digital Marketing Associate

 (3)

 Digital Marketing Manager

 (1)

 Digital Marketing Consultant

 (1)

 Digital Marketing Specialist

 (1)

 Digital Marketing Advisory Analyst

 (1)

 Digital Analyst

 (2)

I applied via Company Website and was interviewed in Apr 2020. There were 5 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. Tell me about yourself
  • Q2. Why are interested in this position
  • Q3. What is your biggest memory

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Research the industry and company
2.clarify your selling points and answer the reason why you want the job.
3. Prepare for the common interview questions.
4. Think positive
5. Practice, practice, practice.

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
No response

I applied via LinkedIn and was interviewed before Apr 2023. There was 1 interview round.

Round 1 - Technical 

(1 Question)

  • Q1. They asked about market analysis and Google algorithms.

Interview Preparation Tips

Interview preparation tips for other job seekers - Just enjoyed

I applied via Approached by company and was interviewed in Jan 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(6 Questions)

  • Q1. What are your salary expectations?
  • Ans. 

    I am open to discussing salary based on the responsibilities and opportunities offered by the position.

    • I believe that compensation should be commensurate with the level of experience and expertise required for the role.

    • I am open to negotiation and would like to learn more about the specific responsibilities and growth potential of the position.

    • I am confident that my skills and experience make me a valuable asset, and I...

  • Answered by AI
  • Q2. What is your family background?
  • Ans. 

    My family background is diverse and multicultural, with members from different professions and backgrounds.

    • My parents come from different countries, which has exposed me to different cultures and perspectives.

    • My father is a doctor and my mother is a teacher, so I have been influenced by both the medical field and education.

    • I have siblings who are pursuing careers in engineering and business, which has broadened my unde...

  • Answered by AI
  • Q3. Why should we hire you?
  • Ans. 

    You should hire me because of my strong analytical skills, extensive experience in digital marketing, and ability to drive results.

    • I have a deep understanding of digital marketing strategies and tactics.

    • I am skilled in analyzing data and using insights to optimize campaigns.

    • I have a proven track record of driving measurable results and achieving marketing goals.

    • I stay updated with the latest industry trends and technol...

  • Answered by AI
  • Q4. Why are you looking for a change?
  • Ans. 

    I am looking for a change to further develop my skills and gain new experiences in the digital marketing field.

    • Seeking new challenges and opportunities

    • Wanting to work with a different team or company

    • Desire for professional growth and skill development

    • Interest in exploring different aspects of digital marketing

    • Looking for a more dynamic and innovative work environment

  • Answered by AI
  • Q5. What are your strengths and weaknesses?
  • Ans. 

    My strengths include data analysis, creativity, and adaptability. My weaknesses include public speaking and time management.

    • Strengths: Data analysis - I have a strong analytical mindset and can effectively interpret and analyze data to drive marketing strategies. Creativity - I am able to think outside the box and come up with innovative ideas for digital marketing campaigns. Adaptability - I can quickly adapt to new t...

  • Answered by AI
  • Q6. Tell me about yourself.
  • Ans. 

    I am a digital marketing analyst with a passion for data-driven strategies and a strong background in SEO and social media marketing.

    • Experienced in analyzing website traffic and user behavior using tools like Google Analytics

    • Proficient in optimizing websites for search engines and improving organic search rankings

    • Skilled in creating and managing social media campaigns to increase brand awareness and engagement

    • Familiar ...

  • Answered by AI
Round 3 - HR 

(6 Questions)

  • Q1. What are your salary expectations?
  • Ans. 

    I am open to discussing salary based on the responsibilities and opportunities offered by the position.

    • I am flexible and open to negotiation.

    • I am more interested in the growth and learning opportunities provided by the role.

    • I believe in fair compensation based on market standards and my skills/experience.

    • I am confident that we can come to a mutually beneficial agreement.

  • Answered by AI
  • Q2. What is your family background?
  • Ans. 

    My family background is diverse and multicultural, with members from different professions and backgrounds.

    • My parents come from different countries, which has exposed me to different cultures and perspectives.

    • My father is a doctor and my mother is a teacher, so I have been influenced by both the medical field and education.

    • I have siblings who are pursuing careers in finance and engineering, which has broadened my under...

  • Answered by AI
  • Q3. Why should we hire you?
  • Ans. 

    You should hire me because of my strong analytical skills, extensive experience in digital marketing, and ability to drive results.

    • I have a deep understanding of digital marketing strategies and tactics.

    • I am skilled in analyzing data and using insights to optimize campaigns.

    • I have a proven track record of driving measurable results and achieving marketing goals.

    • I stay updated with the latest trends and technologies in ...

  • Answered by AI
  • Q4. Why are you looking for a change?
  • Ans. 

    Looking for new challenges and growth opportunities in the digital marketing field.

    • Seeking a more dynamic and fast-paced work environment

    • Interested in expanding my skill set and learning new digital marketing strategies

    • Want to work with a diverse range of clients and industries

    • Desire to contribute to the growth and success of a different organization

    • Seeking better career prospects and advancement opportunities

  • Answered by AI
  • Q5. What are your strengths and weaknesses?
  • Ans. 

    My strengths include data analysis, strategic thinking, and creativity. My weaknesses include public speaking and time management.

    • Strengths: Data analysis - I have a strong ability to analyze and interpret data to drive marketing strategies. Strategic thinking - I can develop effective marketing plans and campaigns. Creativity - I can come up with innovative ideas for digital marketing.

    • Weaknesses: Public speaking - I s...

  • Answered by AI
  • Q6. Tell me about yourself.
  • Ans. 

    I am a digital marketing analyst with a passion for data-driven strategies and optimizing online campaigns.

    • Experienced in analyzing website traffic and user behavior using tools like Google Analytics

    • Proficient in creating and managing digital advertising campaigns on platforms like Google Ads and Facebook Ads

    • Skilled in conducting keyword research and optimizing website content for search engine optimization (SEO)

    • Famili...

  • Answered by AI
Round 4 - Assignment 

SEO in digital marketing

Interview Preparation Tips

Topics to prepare for Cognizant Digital Marketing Analyst interview:
  • SEO In digital marketing
  • Digital Marketing
Interview preparation tips for other job seekers - Digital marketing is not a business it's a part of life to technical world .
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I was interviewed before Mar 2022.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Can you state your specific responsibilities and achievements in your latest stint?
  • Q2. How would you engage with

Interview Preparation Tips

Interview preparation tips for other job seekers - - Keep your resume clean and simple
- Remove experiences that do not have documents or the employer is no more functioning
- Write only what you did during your stints
- In interview, keep your answers concise - not too short, no too long (basically don't beat around bush)
- When you're talking about your roles and achievements, speak like how you write case study, i.e. problem > solution > outcome

I applied via Company Website and was interviewed before Jul 2020. There were 4 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. What is your experience working on different ad platforms?
  • Ans. 

    I have experience working on various ad platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

    • Proficient in creating and managing campaigns on Google Ads, including search, display, and video ads.

    • Familiar with optimizing ad performance through A/B testing and audience targeting.

    • Skilled in setting up and monitoring Facebook Ads campaigns, including lead generation and retargeting.

    • Knowledgeable in utilizing Linked...

  • Answered by AI
  • Q2. What are the kind if budgets you have handled?
  • Ans. 

    I have handled budgets for various digital marketing campaigns, including social media advertising, search engine marketing, and content marketing.

    • Managed budgets for social media advertising campaigns on platforms like Facebook, Instagram, and Twitter

    • Handled budgets for search engine marketing campaigns on platforms like Google Ads and Bing Ads

    • Managed budgets for content marketing campaigns, including sponsored conten...

  • Answered by AI
  • Q3. How would you decide your media spend?
  • Ans. 

    Media spend is decided based on target audience, campaign objectives, and ROI analysis.

    • Identify target audience and their media consumption habits

    • Set campaign objectives and KPIs

    • Analyze past campaign performance and ROI

    • Allocate budget based on highest performing channels and tactics

    • Continuously monitor and adjust spend based on real-time data

    • Example: If target audience is primarily on social media, allocate more budget...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident and know your subject well. Well dressed and reasearch the company properly.

I was interviewed in Jan 2017.

Interview Preparation Tips

Round: Test
Duration: 1 hour
Total Questions: 20

Round: Group Discussion
Duration: 10 minutes

College Name: FIMT

Accenture Interview FAQs

How many rounds are there in Accenture Digital Marketing Analyst interview?
Accenture interview process usually has 2 rounds. The most common rounds in the Accenture interview process are HR, Telephonic Call and Resume Shortlist.
How to prepare for Accenture Digital Marketing Analyst interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Accenture. The most common topics and skills that interviewers at Accenture expect are Digital Marketing, Adobe Creative Suite, Display Advertising, Marketing Operations and SQL Queries.
What are the top questions asked in Accenture Digital Marketing Analyst interview?

Some of the top questions asked at the Accenture Digital Marketing Analyst interview -

  1. Technical knowledge about hardw...read more
  2. Skills & education background questi...read more
  3. Expertise in same fie...read more

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based on 5 Accenture interviews
Company Website
Referral
Job Portal
40%
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Moderate Confidence
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Moderate Confidence means the data is based on a sufficient number of responses received from the candidates

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Accenture Digital Marketing Analyst Salary
based on 258 salaries
₹1.9 L/yr - ₹10 L/yr
12% more than the average Digital Marketing Analyst Salary in India
View more details

Accenture Digital Marketing Analyst Reviews and Ratings

based on 19 reviews

4.0/5

Rating in categories

3.7

Skill development

3.3

Work-Life balance

3.5

Salary & Benefits

3.9

Job Security

3.8

Company culture

3.1

Promotions/Appraisal

3.6

Work Satisfaction

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