Cognizant Senior Associate Analyst Interview Questions and Answers

Q1. 1.Tell me about yourself 2.Tell me about your work experience
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Verbal English test conducted through a portal. You need to score more than 80%

Q1. Ads related based on google ads
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Q2. Real case example given
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Analyzing a real case example to demonstrate problem-solving skills
• Identify the key issues in the case

• Analyze the data provided and relevant information

• Develop a strategic plan or solution based on analysis

• Consider potential risks and benefits of the proposed solution
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Q1. Brief explain your Previous work experience? Brief explain your family background? What is the toughest situation you faced and in processing your work?
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Q1. Same questions in round two?
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Q1. What is cTR in Amazon ads?
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CTR stands for Click-Through Rate in Amazon ads, which measures the percentage of clicks on an ad compared to the number of times it was shown.
• CTR is calculated by dividing the number of clicks on an ad by the number of times the ad was shown, then multiplying by 100 to get a percentage.

• A high CTR indicates that the ad is relevant and engaging to the audience, while a low CTR may indicate that the ad needs to be optimi...read more
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Q2. What is cPC ?
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CPC stands for Cost Per Click, a metric used in online advertising to measure the cost of each click on an advertisement.
• CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.

• It is an important metric in online advertising as it helps advertisers understand the effectiveness of their campaigns.

• For example, if a campaign costs $100 and receives 50 clicks, the CPC would be $2 ($10
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Q3. What is CVR inAmazon ads?
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CVR in Amazon ads stands for Conversion Rate, which is the percentage of ad clicks that result in a desired action, such as a purchase.
• CVR is calculated by dividing the number of conversions by the number of ad clicks and multiplying by 100.

• A high CVR indicates that the ad is effective in driving conversions.

• Monitoring CVR is important for optimizing ad campaigns and maximizing ROI.
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Q4. How to optimise campaigns?
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Optimising campaigns involves analyzing data, testing different strategies, and making adjustments to improve performance.
• Analyze campaign data to identify trends and patterns

• Test different messaging, visuals, and targeting strategies

• Monitor key performance indicators (KPIs) such as click-through rates and conversion rates

• Make data-driven decisions to optimize campaign performance

• Adjust budgets and targeting based on p...read more
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Q5. How much spend you handledin last company!
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Q1. Tell me something about multimedia and how exactly it is used in business perception
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Multimedia is the use of different forms of media to convey information in a business context.
• Multimedia includes a combination of text, audio, video, graphics, and animation.

• It is used in business for marketing, advertising, training, and presentations.

• Examples of multimedia in business include product demos, explainer videos, webinars, and interactive presentations.

• Multimedia can enhance engagement, improve understan...read more
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