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Tech Mahindra Senior Associate Analyst Interview Questions and Answers

Updated 28 Mar 2025

10 Interview questions

A Senior Associate Analyst was asked
Q. What is CVR in Amazon ads?
Ans. 

CVR in Amazon ads stands for Conversion Rate, which is the percentage of ad clicks that result in a desired action, such as a purchase.

  • CVR is calculated by dividing the number of conversions by the number of ad clicks and multiplying by 100.

  • A high CVR indicates that the ad is effective in driving conversions.

  • Monitoring CVR is important for optimizing ad campaigns and maximizing ROI.

A Senior Associate Analyst was asked
Q. What is CTR in Amazon ads?
Ans. 

CTR stands for Click-Through Rate in Amazon ads, which measures the percentage of clicks on an ad compared to the number of times it was shown.

  • CTR is calculated by dividing the number of clicks on an ad by the number of times the ad was shown, then multiplying by 100 to get a percentage.

  • A high CTR indicates that the ad is relevant and engaging to the audience, while a low CTR may indicate that the ad needs to be o...

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A Senior Associate Analyst was asked
Q. How do you optimize campaigns?
Ans. 

Optimising campaigns involves analyzing data, testing different strategies, and making adjustments to improve performance.

  • Analyze campaign data to identify trends and patterns

  • Test different messaging, visuals, and targeting strategies

  • Monitor key performance indicators (KPIs) such as click-through rates and conversion rates

  • Make data-driven decisions to optimize campaign performance

  • Adjust budgets and targeting based...

A Senior Associate Analyst was asked
Q. What is CPC?
Ans. 

CPC stands for Cost Per Click, a metric used in online advertising to measure the cost of each click on an advertisement.

  • CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.

  • It is an important metric in online advertising as it helps advertisers understand the effectiveness of their campaigns.

  • For example, if a campaign costs $100 and receives 50 clicks, the CPC would be $2...

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A Senior Associate Analyst was asked
Q. Will the questions be the same in the second round?
Ans. 

Repetition of questions in interviews can indicate consistency in evaluation criteria.

  • Consistency: Asking the same questions ensures that all candidates are evaluated on the same criteria.

  • Assessment of Growth: It allows interviewers to assess how candidates have improved or changed their responses.

  • Clarification: Repeating questions can help clarify previous answers that may have been vague or unclear.

  • Comparison: I...

A Senior Associate Analyst was asked
Q. Tell me something about multimedia and how it is used in business perception.
Ans. 

Multimedia is the use of different forms of media to convey information in a business context.

  • Multimedia includes a combination of text, audio, video, graphics, and animation.

  • It is used in business for marketing, advertising, training, and presentations.

  • Examples of multimedia in business include product demos, explainer videos, webinars, and interactive presentations.

  • Multimedia can enhance engagement, improve unde...

A Senior Associate Analyst was asked
Q. What is the difference between non-PO and PO invoices?
Ans. 

Non PO invoices are not associated with a purchase order, while PO invoices are tied to a specific purchase order.

  • Non PO invoices are typically used for one-time purchases or services.

  • PO invoices are used for recurring purchases or services.

  • Non PO invoices require additional approval processes.

  • PO invoices are automatically approved if they match the purchase order.

  • Examples of Non PO invoices include office supplie...

Are these interview questions helpful?
A Senior Associate Analyst was asked
Q. What is a debit balance in Accounts Payable (AP)?
Ans. 

Debit balance in AP refers to the amount owed by the company to its vendors or suppliers.

  • Debit balance is the opposite of credit balance in accounts payable.

  • It represents the amount that the company owes to its vendors or suppliers.

  • Debit balance can occur due to delayed payments or overpayments.

  • It is important to reconcile debit balances regularly to avoid any discrepancies.

  • Examples of debit balance in AP include ...

A Senior Associate Analyst was asked
Q. 3 way match concept
Ans. 

The 3 way match concept is a process of matching the purchase order, invoice, and receiving report to ensure accuracy and prevent fraud.

  • The purchase order is created by the buyer and includes details such as quantity, price, and delivery date.

  • The receiving report is created by the receiver and confirms that the goods have been received and are in good condition.

  • The invoice is created by the seller and includes det...

A Senior Associate Analyst was asked 9mo ago
Q. Real case example given
Ans. 

Analyzing a real case example to demonstrate problem-solving skills

  • Identify the key issues in the case

  • Analyze the data provided and relevant information

  • Develop a strategic plan or solution based on analysis

  • Consider potential risks and benefits of the proposed solution

Tech Mahindra Senior Associate Analyst Interview Experiences

10 interviews found

I applied via Approached by Company and was interviewed in Aug 2022. There were 4 interview rounds.

Round 1 - HR 

(1 Question)

  • Q1. HR ask about basic details.
Round 2 - One-on-one 

(3 Questions)

  • Q1. Manager round, tell me about your self.
  • Q2. What is the Roles and responsibilities
  • Q3. Current role realated questions
Round 3 - Coding Test 

Role wise code tests are conducting.

Round 4 - Panel interview 

(1 Question)

  • Q1. Production manager interview same like roles and responsibilities.

Interview Preparation Tips

Interview preparation tips for other job seekers - All the best for new one
Prepare well when you are attending the interview

Senior Associate Analyst Interview Questions & Answers

user image Gargi Saha (Gargi Saha)

posted on 6 Sep 2024

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Sep 2023.

Round 1 - Aptitude Test 

Verbal English test conducted through a portal. You need to score more than 80%

Round 2 - Technical 

(2 Questions)

  • Q1. Ads related based on google ads
  • Q2. Real case example given
  • Ans. 

    Analyzing a real case example to demonstrate problem-solving skills

    • Identify the key issues in the case

    • Analyze the data provided and relevant information

    • Develop a strategic plan or solution based on analysis

    • Consider potential risks and benefits of the proposed solution

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Company Website and was interviewed in Aug 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Brief explain your Previous work experience? Brief explain your family background? What is the toughest situation you faced and in processing your work?
Round 3 - One-on-one 

(1 Question)

  • Q1. Same questions in round two?
  • Ans. 

    Repetition of questions in interviews can indicate consistency in evaluation criteria.

    • Consistency: Asking the same questions ensures that all candidates are evaluated on the same criteria.

    • Assessment of Growth: It allows interviewers to assess how candidates have improved or changed their responses.

    • Clarification: Repeating questions can help clarify previous answers that may have been vague or unclear.

    • Comparison: It aid...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident while speaking. All the best everyone.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Mar 2023, where I was asked the following questions.

  • Q1. Capital Markets
  • Q2. Investment Banking, reference data, Corporate actions, OTC derivatives,
Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Apr 2023. There was 1 interview round.

Round 1 - Technical 

(5 Questions)

  • Q1. What is cTR in Amazon ads?
  • Ans. 

    CTR stands for Click-Through Rate in Amazon ads, which measures the percentage of clicks on an ad compared to the number of times it was shown.

    • CTR is calculated by dividing the number of clicks on an ad by the number of times the ad was shown, then multiplying by 100 to get a percentage.

    • A high CTR indicates that the ad is relevant and engaging to the audience, while a low CTR may indicate that the ad needs to be optimi...

  • Answered by AI
  • Q2. What is cPC ?
  • Ans. 

    CPC stands for Cost Per Click, a metric used in online advertising to measure the cost of each click on an advertisement.

    • CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.

    • It is an important metric in online advertising as it helps advertisers understand the effectiveness of their campaigns.

    • For example, if a campaign costs $100 and receives 50 clicks, the CPC would be $2 ($10...

  • Answered by AI
  • Q3. What is CVR inAmazon ads?
  • Ans. 

    CVR in Amazon ads stands for Conversion Rate, which is the percentage of ad clicks that result in a desired action, such as a purchase.

    • CVR is calculated by dividing the number of conversions by the number of ad clicks and multiplying by 100.

    • A high CVR indicates that the ad is effective in driving conversions.

    • Monitoring CVR is important for optimizing ad campaigns and maximizing ROI.

  • Answered by AI
  • Q4. How to optimise campaigns?
  • Ans. 

    Optimising campaigns involves analyzing data, testing different strategies, and making adjustments to improve performance.

    • Analyze campaign data to identify trends and patterns

    • Test different messaging, visuals, and targeting strategies

    • Monitor key performance indicators (KPIs) such as click-through rates and conversion rates

    • Make data-driven decisions to optimize campaign performance

    • Adjust budgets and targeting based on p...

  • Answered by AI
  • Q5. How much spend you handledin last company!

Interview Preparation Tips

Interview preparation tips for other job seekers - Don't apply if you have other options

Skills evaluated in this interview

I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.

Round 1 - One-on-one 

(1 Question)

  • Q1. Tell me something about multimedia and how exactly it is used in business perception
  • Ans. 

    Multimedia is the use of different forms of media to convey information in a business context.

    • Multimedia includes a combination of text, audio, video, graphics, and animation.

    • It is used in business for marketing, advertising, training, and presentations.

    • Examples of multimedia in business include product demos, explainer videos, webinars, and interactive presentations.

    • Multimedia can enhance engagement, improve understan...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident always while giving any answer

I applied via Naukri.com and was interviewed in Apr 2021. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. All things about our resume

Interview Preparation Tips

Interview preparation tips for other job seekers - Confidence, self prepation about resume, previous work experience

Interview Questionnaire 

3 Questions

  • Q1. Tell About Project Management ?
  • Ans. 

    Project management involves planning, executing, and closing projects to achieve specific goals within constraints.

    • Define project scope: Clearly outline objectives and deliverables. For example, in a software project, specify features and functionalities.

    • Develop a project plan: Create a timeline with milestones. For instance, use Gantt charts to visualize project phases.

    • Resource allocation: Assign tasks based on team m...

  • Answered by AI
  • Q2. Tell about your past job experience
  • Ans. 

    I have extensive experience in data analysis, project management, and stakeholder communication across various industries.

    • Worked as a Data Analyst at XYZ Corp, where I improved reporting efficiency by 30% through automation.

    • Led a cross-functional team to implement a new CRM system, enhancing customer engagement and satisfaction.

    • Conducted market research for a product launch, resulting in a 15% increase in sales within ...

  • Answered by AI
  • Q3. Why TechMahindra
  • Ans. 

    TechMahindra stands out for its innovative solutions, global presence, and commitment to digital transformation across industries.

    • TechMahindra's focus on digital transformation aligns with my passion for leveraging technology to drive business success.

    • The company's diverse portfolio, including sectors like telecommunications and healthcare, offers opportunities for impactful projects.

    • TechMahindra's commitment to sustai...

  • Answered by AI

I applied via Walk-in and was interviewed before Jun 2020. There were 4 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. What is Debit Balance in AP?
  • Ans. 

    Debit balance in AP refers to the amount owed by the company to its vendors or suppliers.

    • Debit balance is the opposite of credit balance in accounts payable.

    • It represents the amount that the company owes to its vendors or suppliers.

    • Debit balance can occur due to delayed payments or overpayments.

    • It is important to reconcile debit balances regularly to avoid any discrepancies.

    • Examples of debit balance in AP include unpai...

  • Answered by AI
  • Q2. 3 way match concept
  • Ans. 

    The 3 way match concept is a process of matching the purchase order, invoice, and receiving report to ensure accuracy and prevent fraud.

    • The purchase order is created by the buyer and includes details such as quantity, price, and delivery date.

    • The receiving report is created by the receiver and confirms that the goods have been received and are in good condition.

    • The invoice is created by the seller and includes details ...

  • Answered by AI
  • Q3. Non PO and PO invoice difference
  • Ans. 

    Non PO invoices are not associated with a purchase order, while PO invoices are tied to a specific purchase order.

    • Non PO invoices are typically used for one-time purchases or services.

    • PO invoices are used for recurring purchases or services.

    • Non PO invoices require additional approval processes.

    • PO invoices are automatically approved if they match the purchase order.

    • Examples of Non PO invoices include office supplies, tr...

  • Answered by AI
  • Q4. P2P cycle

Interview Preparation Tips

Interview preparation tips for other job seekers - Focus on basic concepts of accounts and few excel formulas

I applied via Naukri.com and was interviewed in Oct 2019. There were 5 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Previous roles and responsibilities..., Some basic computer knowledge.

Interview Preparation Tips

Interview preparation tips for other job seekers - Hi,
Never give up and never leave job until you get another one.
Believe in yourself and attend all interviews,who knows when your luck will give support for you.
Improve your skills with english fluency, which is most important thing. Because 1st you have to clear HR/ communication round.

Tech Mahindra Interview FAQs

How many rounds are there in Tech Mahindra Senior Associate Analyst interview?
Tech Mahindra interview process usually has 2-3 rounds. The most common rounds in the Tech Mahindra interview process are One-on-one Round, Technical and HR.
How to prepare for Tech Mahindra Senior Associate Analyst interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Tech Mahindra. The most common topics and skills that interviewers at Tech Mahindra expect are KYC, Due Diligence, Accounts Payable, Anti Money Laundering and Banking.
What are the top questions asked in Tech Mahindra Senior Associate Analyst interview?

Some of the top questions asked at the Tech Mahindra Senior Associate Analyst interview -

  1. Tell me something about multimedia and how exactly it is used in business perce...read more
  2. What is Debit Balance in ...read more
  3. What is cTR in Amazon a...read more

Tell us how to improve this page.

Overall Interview Experience Rating

4.7/5

based on 7 interview experiences

Difficulty level

Easy 25%
Moderate 75%

Duration

Less than 2 weeks 100%
View more

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Tech Mahindra Senior Associate Analyst Salary
based on 915 salaries
₹3.6 L/yr - ₹8 L/yr
6% less than the average Senior Associate Analyst Salary in India
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