Coca-Cola Company Sales & Marketing Interview Questions, Process, and Tips for Experienced

What should be the legal age for drinking in India?

Q1. Why do you want to join AbinBev?
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Q2. What would be your dream start at AbinBev?
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Q3. What are you passionate about (in life) and how would you utilize it at AbinBev?
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Q4. Guesstimate the number of bars in Lucknow.
Ans. 
There are approximately 5000 bars in Lucknow.
• The number of bars in a city depends on various factors such as population, culture, and economy.

• Lucknow is a large city with a population of over 3 million people.

• Considering the city's size and culture, it is safe to assume that there are around 5000 bars in Lucknow.

• This estimate is based on the assumption that there is one bar for every 600 people in the city.
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Q5. What would you do if you are the Managing Director of AbinBev and investors give you 1 billion Dollars?
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Q6. What did you like the most about your last organization? the least?
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3 qualities/values that define you (not mentioned in the CV.

GD Topic: Is GD a good way to select candidates?

FGD: Based on GD points/CV.

Legal age of drinking. Why do you want to join ABInBev?

Q1. Strength and weakness.
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Q2. How would you distribute 1 million? (for the company)
Ans. 
I would allocate the funds towards expanding our digital marketing efforts, improving our sales team's training, and investing in customer retention strategies.
• Allocate $500,000 towards expanding our digital marketing efforts, including social media advertising and search engine optimization.

• Invest $250,000 in improving our sales team's training and development, including workshops and coaching sessions.

• Allocate $250,0...read more
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Q3. Something that is not in your CV.
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Q4. Guesstimate to calculate number of bars in Lucknow.
Ans. 
Approximately 5000 bars in Lucknow based on population and market demand.
• Consider population density and demographics

• Analyze the number of restaurants and nightlife establishments

• Research the alcohol consumption rate in the city

• Factor in the tourism industry and events that attract visitors

• Assume an average of 1 bar per 1000 people

• Approximately 3-4 bars per square kilometer in urban areas
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Introduce yourself and your dream at AB InBev.

GD Topic - What should be the legal drinking age in India?

Q1. Pitch yourself in 30 seconds.
Ans. 
I am a highly motivated sales and marketing professional with a proven track record of exceeding targets.
• Experienced in developing and executing successful sales strategies

• Skilled in building and maintaining strong customer relationships

• Proficient in market research and analysis

• Excellent communication and negotiation skills

• Consistently achieved or exceeded sales targets in previous roles
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Q2. Guesstimate: Number of Bars in Lucknow.
Ans. 
There are approximately 500 bars in Lucknow.
• The number of bars in a city is usually proportional to its population.

• Lucknow has a population of around 3 million people.

• Assuming 1 bar for every 6,000 people, there would be around 500 bars in Lucknow.

• This estimation may vary depending on factors such as culture, economy, and regulations.
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Q3. Other candidates were asked different HR questions in the same session.
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Q1. How was the experience in the previous rounds? What did you like or not like about it?
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Q2. Tell us about your biggest failure/setback?
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Q3. What role would you like to work in AB InBev?
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Q4. Do you have any Questions for us?
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Topic - Should alcohol be legalized across universities?

Q1. 4 candidates were being interviewed.
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Q2. What’s your drive, describe a situation wherein you overcame an obstacle successfully?
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Q3. Why AB InBev?
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Q4. Questions related to Yoga (I had mentioned that I practice yoga and hence this question)
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Retail market and general sales knowledge

Q1. General queries on market
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Q2. Queries on African experience
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