Biba Apparels Interview Questions and Answers for Experienced

A store KPI is a key performance indicator used to measure the success of a store in achieving its goals.

• Store KPIs can include metrics such as sales revenue, profit margins, customer satisfaction, and inventory turnover.

• They help store managers track performance, identify areas for improvement, and make data-driven decisions.

• Examples of store KPIs include average transaction value, conversion rate, and employee produc...read more

Store manager responsibilities include overseeing daily operations, managing staff, ensuring customer satisfaction, and driving sales.

• Managing staff by hiring, training, and scheduling employees

• Ensuring store cleanliness and organization

• Monitoring inventory levels and ordering supplies

• Creating and implementing sales strategies to meet targets

• Resolving customer complaints and ensuring high levels of customer satisfactio...read more

NPS score stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction.

• NPS score ranges from -100 to +100

• It is calculated based on the answer to the question 'How likely are you to recommend our company/product/service to a friend or colleague?'

• Promoters (score 9-10) are loyal enthusiasts, Passives (score 7-8) are satisfied but unenthusiastic, and Detractors (score 0-6) are unhappy customer...read more

Inventory management involves overseeing and controlling stock levels to optimize efficiency and reduce costs.

• Involves tracking inventory levels, orders, sales, and deliveries.

• Helps prevent stockouts and overstock situations, ensuring product availability.

• Utilizes techniques like Just-In-Time (JIT) to minimize holding costs.

• Involves categorizing inventory using methods like ABC analysis for prioritization.

• Example: A re...read more

Controlling pace involves time management, prioritization, and self-awareness to maintain productivity without burnout.

• Set clear goals: Define daily, weekly, and monthly objectives to stay focused.

• Prioritize tasks: Use methods like the Eisenhower Matrix to distinguish between urgent and important tasks.

• Break tasks into smaller steps: This makes large projects more manageable and less overwhelming.

• Use time management te...read more

I have over 4 years of experience working directly with Google and Facebook in various digital marketing roles.

• Managed Google Ads campaigns for e-commerce clients, achieving a 30% increase in ROI.

• Executed Facebook advertising strategies that grew brand awareness by 50% within 6 months.

• Utilized Google Analytics to track user behavior and optimize marketing strategies.

• Collaborated with Facebook's marketing team for targe...read more

I have over 5 years of experience in digital marketing, specializing in SEO, content creation, and social media strategy.

• 5 years of experience in digital marketing roles.

• Led SEO campaigns that increased organic traffic by 40% for a major client.

• Developed content strategies that improved engagement rates by 30%.

• Managed social media accounts with a combined following of over 100,000.

• Utilized Google Analytics to track and...read more