Biba Apparels
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About Biba Apparels

BIBA Apparels Private Limited ("BIBA"), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at an affordable price is BIBA's commitment to fashion enthusiasts, offering ladies' churidars and dupatta sets in cotton, in shades of every color, and with irresistible color combinations and patterns. Mix-and-match kurta pieces from BIBA are available in different lengths, so you can experience the joys of traditional Indian wear regardless of your body type. The word "BIBA" is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of BIBA, to use the name for the line of salwar kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand's ethos today: fashion at an affordable price. In time, new range collections were introduced. Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the garments. Unstitched suits and a festive collection for two-to-12-year-old girls cater to the full demands of a woman.
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Change Company | Change Company | Change Company | ||
---|---|---|---|---|
Overall Rating | 3.7/5 based on 616 reviews | 4.1/5 based on 29 reviews | 4.0/5 based on 1.1k reviews | 4.4/5 based on 52 reviews |
Highly Rated for | No highly rated category | Skill development Work-life balance Company culture | Job security Skill development Work-life balance | Skill development Work-life balance Company culture |
Critically Rated for | Promotions Salary | No critically rated category | Promotions | No critically rated category |
Primary Work Policy | Work from office 84% employees reported | - | Work from office 81% employees reported | - |
Rating by Women Employees | 3.6 Good rated by 134 women | 2.7 Poor rated by 3 women | 3.5 Good rated by 250 women | 3.8 Good rated by 17 women |
Rating by Men Employees | 3.7 Good rated by 431 men | 4.5 Good rated by 22 men | 4.1 Good rated by 810 men | 4.7 Excellent rated by 30 men |
Job security | 3.4 Average | 3.6 Good | 4.0 Good | 3.8 Good |
Biba Apparels Salaries
Store Manager
Sales Executive
Retail Store Manager
Assistant Store Manager
Senior Sales Executive
Cluster Manager
Area Sales Manager
Senior Accounts Executive
Team Lead
Regional Manager
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Biba Apparels News
BIBA Fashion eyes strong growth backed by premiumisation, store expansion
- BIBA Fashion aims to grow at 15% over the next two years.
- The company has focused on premiumisation of its product portfolio while strengthening occasion wear and festival wear.
- Marketing spends have been doubled, along with the appointment of Kriti Sanon as brand ambassador.
- BIBA plans to expand its retail footprint by adding 40-50 new stores and aims to add 100 stores for its value fashion brand, Rangriti.

BIBA Group's revenue drops by 13% to Rs 758 crore in FY24, reports a loss of Rs 95.5 crore
- Biba Group, consisting of BIBA Fashion Limited and Kashida Apparels Private Limited, reported a 13% drop in consolidated revenue to Rs 758 crore in FY2024.
- The company reported a loss of Rs 95.5 crore in FY2024 compared to a profit of Rs 53 crore in FY2023 due to cost pressures and under-absorption of fixed overheads.
- Inventory management remains a key concern for the company, with a significant amount of stock blocking working capital.
- The Group's flagship label, BIBA, accounts for 85-90% of overall revenue, highlighting brand concentration risk.

Anand Jha to play CHRO, BIBA Fashion
- Anand Jha has been appointed chief human resources officer (CHRO), BIBA Fashion.
- He has moved from Lodha Ventures (Bonito Designs) to take up this role.
- Anand Jha has a strong background in human resources, with previous roles in companies like Oracle, Accenture, and Vodafone.
- His analytical skills and result-oriented approach are expected to be an asset to BIBA Fashion.

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